EHF Announce Launch Of New Twitch Channel

he European Handball Federation (EHF) will officially launch a Twitch channel in an effort to grow its audience online.

The channel, named “home of handball” will feature live matches, preview shows and behind the scenes content in an effort to build its younger demographic after their recent success of their TikTok channel, growing by 90 000 followers since December 2020.

EHF director of media and communications, Thomas Schöneich, said: “Our “home of handball” ecosystem is growing and adding Twitch to it is the right move at the right time in order to grow our fanbase and reach new audiences in the future.”

“We’re looking forward to bringing more and exclusive European handball continent to our fans via Twitch,” Schöneich said.

This is yet another sporting organisation joining Twitch with NBC earlier this month announcing a partnership with the digital platform to broadcast the 2020 Tokyo Olympics.