Ministry of Sport

Eels Offer World Class Experience In New Deal With TLA Australia and Game Changer MVP

Parramatta Eels join the likes of the Dallas Cowboys, Golden State Warriors and Atlanta Braves after securing a new deal for in-stadium fan engagement and innovation at the newly constructed Bankwest Stadium.

The Parramatta Eels today announced a major partnership with TLA Australia and leading US multimedia studio Game Changer MVP to deliver a world-class In-stadium entertainment experience for spectators and fans.

Game Changer MVP’s innovative software is used by over 70 teams, including professional sports franchises in Major League Baseball, the National Football League, the National Basketball Association and National Hockey League, as well as NCAA Division I athletics.

The Eels are the first Australian sporting club to work directly with TLA Australia and Game Changer MVP across all aspects of in-stadium Big Screen, LED and IPTV production.

“Combined with the opening of Bankwest Stadium in April 2019, this great partnership provides the perfect platform to bring our Members and fans world-class game day experience,” Parramatta Eels Chief Executive, Bernie Gurr said.

“TLA Australia and Game Changer MVP will also provide our Corporate partners and sponsors the opportunity to be showcased through industry-leading game day production and innovation.

“This will ensure that Parramatta Eels will be at the forefront of sponsor and partner activation in both the NRL and Australian sport.”

Matt Coy, Chief Operating Officer of Game Changer MVP, said: “We are fortunate enough to have worked with over 100 of the largest sporting franchises in the world, including the Dallas Cowboys, Golden State Warriors and New York Yankees, and are honoured to bring these experiences to Parramatta Eels fans through our exclusive partnership with TLA Australia.”

“With the opening of Bankwest Stadium, we look forward to working with the stadium and Parramatta Eels to deliver fans the best in in-game entertainment.”

TLA Australia are an award-winning agency across Sports Marketing, Innovation in Sport and Fan Engagement along with global experience in event ownership and execution.

TLA Australia Head of Events and Consultancy, James Ward, said: “We are very excited to have been given the opportunity by the Parramatta Eels to help them bring to life the big screens and the LED in their new home.”

“Through our collaboration with Game Changer MVP we will be combining global expertise with local knowledge and experience to deliver some amazing content to Bankwest Stadium’.

Shaun Carney

Shaun Carney