EA Sports Renews NHL And UFC Partnerships
lectronic Arts (EA) has announced multi-year partnership extensions with the NHL and UFC to continue developing simulation games for the two sporting competitions.
The deal with UFC spans until 2030, looking to expand on the work EA Sports has done with the UFC gaming title, after releasing UFC 4 in August this year.
The extension with the NHL means the partnership will have spanned over 30 years, with the latest title, NHL 21, releasing in October this year.
EA Sports executive vice president and group general manager, Cam Weber, said the partnership extensions will help EA Sports continue to push the boundaries of sports simulation titles.
“The EA Sports NHL franchise these past 30 years has become synonymous with hockey culture, and this extension will ensure it remains at the forefront of connecting millions of fans around the world to the sport through interactive entertainment,” Weber said.
“We’re thrilled to extend our more than ten-year partnership with the UFC as we continue to build one of the fastest-growing sports franchises in the world, based on the rapidly expanding sport of MMA.
“This agreement will allow us to push the creative boundaries of mixed martial arts video games and connect millions more around the world to the culture of the sport,” he said.
These announcements are the latest in a string of extensions from EA Sports, after they extended their partnership with Germany’s Bundesliga in September, Spain’s La Liga in June, and the NFL in May.