Dettol Joins Cricket Australia As One-Day And T20 Series Sponsor
ricket Australia has announced a new global partnership deal with Dettol, supporting the return of the sport for athletes, staff, fans and the community.
Dettol will join as the naming rights partner of the Men’s One Day International and Men’s T20 International Series as well as the Men’s support team, along with the Women’s International team, for the next four years.
The two parties will work together to help investigate the transmission of germs in the sport, where use of sweat to polish the cricket ball during game play is common practice.
Dettol will also provide product to players, staff and suppliers offering trusted germ protection throughout the season, with this being important as the men’s and women’s cricket teams travel across the country to play in the upcoming international fixtures.
The partnership will also see Dettol support local community clubs and volunteers by reinforcing new hygiene behaviour changes to young people through community cricket and Dettol’s Healthy Habits school program.
Cricket Australia interim chief executive officer, Nick Hockley, said: “Dettol is such a well-known and trusted brand with a long heritage, both here in Australia and around the world, and their support will give confidence about protecting the return of community and elite cricket this summer.”
“Beyond this summer, we look forward to working with Dettol to help embed hygienic behavioural change into schools, clubs and communities through cricket,” he said.
Dettol owner, Dave Rankine, said: “we’re excited to bring the expertise of Dettol to Cricket Australia, partnering together to protect the sport so many Australian’s love, from watching our national teams play, to participating in games ourselves through community clubs.”
“Our partnership with Cricket Australia will help to embed important hygiene habits into the lives all Australians as we enter the new normal,” he said.
This is the second major sponsorship deal signed by Cricket Australia this month, following the announcement of their deal with Vodafone.