Ministry of Sport

Deliveroo Takes Top Spot Alongside Pepper Money As Co-Principal Partner Of St Kilda

Global food delivery provider, Deliveroo, will take over Dare Iced Coffee’s position as the co-principal partner of St Kilda Football Club, on a long-term deal that includes both the men’s and women’s teams.

The iconic Deliveroo Roo logo will feature on the front of the men’s jumpers and on the back of the women’s jumpers as St Kilda’s inaugural AFLW side takes the field for the first time. .

The Deliveroo partnership, which will feature alongside Pepper Money, will also deliver favourite son Nick Riewoldt back to the Saints.

The 336-game champion will take on an official ambassador role, charged with boosting the membership tally beyond 50,000.

“Having a brand like Deliveroo partner with the club is incredibly exciting and will give us a huge boost ahead of the 2020 season,” Riewoldt said.

Greg Ellis, Strategic Advisor at Deliveroo Australia, said: “Becoming St Kilda’s official delivery partner made perfect sense, as we strive to be Australia’s definitive food company.

“Deliveroo is honoured to fuel both St Kilda’s men’s and women’s team as they continue to deliver wins for the club.“

CEO Matt Finnis said: “The support of Deliveroo and Nick Riewoldt is game-changing for the club.

“Deliveroo is an iconic global brand at the forefront of innovation and customer service and we are thrilled to welcome them as a co-principal partner.

“This partnership provides a really strong platform to achieve on-field success.”

“Nick’s commitment demonstrates that everyone who loves the club has a role in our mission to win a second premiership.

“From the board to the coaches, players and supporters, we need to raise the bar and turn the Saints from a sleeping giant into a powerhouse.”

In further positive news, long-time partner Dare Iced Coffee will remain with the Saints as a key sponsor, with details of their new arrangement to be announced in the coming weeks.

Shaun Carney

Shaun Carney