DAZN Secures Global Snapchat Partnership
Sports streaming service DAZN has secured a global partnership with Snapchat, marking the first-time sports fans will be able to enjoy boxing content on the social media platform all year long.
As part of the deal, fans will have access to behind-the-scenes clips, fight highlights, original features and other build-up content ahead of DAZN’s schedule of fights.
The new global deal comes after a successful short-term U.S. boxing content partnership in 2019, which engaged millions of Snapchatters.
Building on that initial success and DAZN’s recent global expansion, this enhanced partnership will see at least 70 episodes available for fans worldwide throughout the next year.
EVP of DAZN, Joseph Markowski, said: “This partnership is another example of DAZN constantly striving to reach fresh audiences in innovative ways, as part of a wider mission to engage new fans on the channels they frequent most while growing the sport of boxing globally.”
“Snapchat is the perfect partner for DAZN to team up with in order to tap into a new generation of potential boxing fans, who we cannot wait to see instantly fall in love with the sport. Whether it’s fight night highlights, behind-the-scenes videos or ranking the greats, these new shows will be the place for Snapchatters to follow the best of boxing worldwide.”