Dacia Becomes Major Sponsor Of England Rugby League
Romanian car manufacturer Dacia has inked a deal to become the principal partner of England Rugby League.
The four-year deal starts with this year’s Denver Test and International Series against the New Zealand Kiwis.
The deal covers England’s men’s, women’s, academy, Knights, wheelchair and youth teams and runs until the end of 2021.
Interim Rugby Football League Chief Executive, Ralph Rimmer, said, “After the success of reaching a World Cup final in 2017, this year is hugely important for England Rugby League as we take a Test match to North America for the first time in 18 years and face New Zealand in a three-match Autumn International Series.”
“Dacia has been a fantastic supporter of Rugby League throughout its time involved with the sport, from a grassroots level to Betfred Super League and their commitment is shown through the extension of its partnership to include all the England Rugby League teams,” he said.
Louise O’Sullivan, head of Dacia UK, said: “The inclusivity and community nature of the sport were some of the core values that we recognised when we first started our relationship with the RFL and they continue to be central to our plans as we move forward in our new role.”