Crocmedia has reached an agreement with Seven West Media to allow the Australian-American radio and TV distribution company to broadcast the Tokyo Olympics this July.
The deal, which was confirmed by the two media company’s today, will see the SEN radio network of metro commercial AM stations carry the Games later this year.
The group’s 1116 SEN and 1629 SEN SA are among the stations that will carry almost three weeks of action during the Olympic Games Tokyo 2020, supported by a dedicated Olympic channel on 1377 SEN+ and the SEN app.
The commentary of Seven’s key sports broadcasters including Bruce McAvaney (athletics), Basil Zempilas (swimming) and many others will be heard across the radio airwaves.
Seven West Media Chief Revenue Officer and Director Of Olympics, Kurt Burnette, was thrilled that Crocmedia’s commercial AM radio audiences would have the opportunity to enjoy the Tokyo Olympics.
“The Olympic Games are for everyone and we want the powerful stories and magic moments of the Games and the Athletes to reach and inspire Australians across the country.
“We’re delighted to have secured this partnership with Crocmedia to bring Tokyo 2020 to commercial AM radio.
“With just one-hour time difference between Tokyo and the east coast of Australia, Tokyo 2020 promises to be an unmatched event for Australian sport lovers to be able to watch and now listen wherever they are.”
Crocmedia chief executive officer, Craig Hutchison, said securing the opportunity to broadcast the Olympic games had been a coup for its SEN stations.
“It is clear that Australian audiences have long loved the Olympic Games on the radio and it has been such a part of how many Australians follow and cheer along for our national teams,” Hutchison said.
“The SEN family of stations is honoured to get the chance to bring our listeners the coverage of our Australian teams as we hunt for gold in Tokyo.
“With the most time zone friendly Olympic Games in recent memory and key sports and finals in during the Australian day time and early evening, it promises to be one of the most consumed Olympics ever.
“We thank Seven for the opportunity to be part of its Australian broadcasting experience.”
Further details of SEN’s coverage, to be hosted by Gerard Whateley, will be announced in the coming weeks.