Cricket Victoria Partners With Colonial Brewing Co.
olonial Brewing Co. will be the official beer and cider partner of Cricket Victoria, The Melbourne Renegades, and Melbourne Stars for the next three years after securing pouring rights at CitiPower Centre.
First opening its doors in Margaret River in 2004, Colonial Brewing Co. has expanded and found a base in Port Melbourne.
The partnership will deliver benefits to community clubs, premier cricket clubs and grassroots cricket clubs throughout Victoria.
Cricket Victoria interim CEO, Nick Cummings, says, “We’re really pleased to have Colonial Brewing Co. partner with us here at Cricket Victoria and the Melbourne Stars and Melbourne Renegades.
“It’s a tremendous result and the added benefits for our Premier Cricket and community clubs across the state will help build a strong relationship with this innovative brewery that has really established its presence in Melbourne,” he said.
Colonial Brewing Co. managing director, Lawrence Dowd said: “Cricket represents everything we love about Australian sport and as an independent Australian-owned business, we’re excited to partner with Cricket Victoria and support cricket fans and Communities at every level of the game,” he said.
“The partnership with Cricket Victoria allows us to provide support and create a positive difference to local communities across Victoria through grassroots cricket clubs.
“We’re delighted to see a shift toward independent and Australian-owned craft breweries moving into the arena of major sports sponsorships.”