Cricket Australia’s Refreshing ‘Nu’ Partnership
ricket Australia has secured Nu-Pure as its official water partner for the next three years, exclusively supplying still and sparkling bottled water to the Australian Men’s and Women’s Cricket teams.
In addition to providing fresh water for Cricket Australia’s elite athletes, the partnership will also include co-branded bottles of water that will be available at leading Australian retailers across Australia’s summer of cricket.
Cricket Australia’s, CEO, Nick Hockley, said he is proud and excited to welcome Nu-Pure into the Cricket Australia family.
“We are incredibly excited to have Nu-Pure on-board as our Official Water Partner,” Hockley said.
“In what is set to be a big summer of cricket, Nu-Pure will play an important role in providing water to our elite players and we are excited to establish a strong strategic partnership.
“Nu-Pure are market leaders for not only providing pristine Australian soring water, but also when it comes to making a difference through their sustainability programs and we are delighted to showcase this through cricket.
Nu-Pure, Founder and managing director, Mark Holes, added that he is excited for this iconic Australian partnership.
“Nu-Pure are privileged to supply our incredible Aussie cricketers with our pure spring water,” Holmes said.
“As an 100% Australian-made beverage company, it feels like a natural fit.
“We are particularly looking forward to playing a part in the upcoming double ashes series and providing healthy hydration options during the hot Australian summer.
“We are excited to build a long-term partnership with Cricket Australia- they truly inspire communities through cricket.
By purchasing selected marked packs of Nu-Pure bottles water, fans will also have the chance to win tickets to the Vodafone Ashes Series.