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Cricket Australia Extends KFC Partnership

C
ricket Australia (CA) has announced the continuation of their partnership with their longest standing partner, KFC.

The continued partnership includes new commitments with the rebel Women’s Big Bash League (WBBL) and Australian Women’s National Team, and an extension as Big Bash League (BBL) naming rights partner.

KFC has been affiliated with BBL and served as naming rights partner since the establishment of the league in the 2011-2012 season.

CA executive general manager of fan engagement, Anthony Everard, said KFC’s contribution to the BBL’s success over the past ten seasons has been enormous.

“The KFC BBL was launched into the market a decade ago, few could have imagined the instant and profound impact it would have on the summer of cricket,” Everard said.

“Throughout that time, we’ve been exceptionally grateful to have the support of KFC, an iconic global brand whose energetic strategy perfectly aligns with the BBL and was a key component in the league’s success.

“We’re delighted that KFC have not only extended their naming rights partnership with the BBL, but also extended their support across the rebel WBBL and Women’s National Team, demonstrating the strength of cricket’s position in the Australian summer,” he said.

CA head of Big Bash Leagues, Alistair Dobson, said  “the partnership between KFC and the BBL has been built on shared objectives of bringing fun to families across Australia, and together we’ve formed a winning combination over the past decade.”

“Whether it be collecting a colourful Buckethead or attempting to catch a Bucketball free hit in the crowd, the fan-first initiatives developed alongside KFC form a crucial part of the BBL’s identity.

“We look forward to another strong KFC BBL season and thank them for their ongoing support of the league,” he said.

KFC chief marketing officer, Kristi Woolrych, said she is excited to continue the partnership with Cricket Australia.

“We’re excited to broaden KFC’s support for Aussie cricket which includes the women’s national team as well as the rebel WBBL,” Woolrych said.

“We’re also thrilled to be extending our partnership as the naming rights sponsor of the KFC BBL in what is our tenth successful year together.

“The KFC BBL has come a long way in the past decade and given the fun, and free-spirited nature of the game, KFC and the BBL are the perfect match.

“Like all cricket fans, we’re excited that KFC Bucketheads are back on heads for another year and we can’t wait to see them this summer,” she said.