Commonwealth Bank Partners With Football Australia
ommonwealth Bank has become the official partner and bank of the Matildas, Socceroos, Junior Matildas, Young Matildas.
This deal will make them the largest investor in Australian women’s football.
To begin from August 2021, the four-year partnership will see millions of dollars injected into grassroots and professional women’s football initiatives in the country.
Commonwealth Bank will become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas, as well as the official partner and bank of the Socceroos.
Boasting an existing partnership with women’s cricket, Commonwealth Bank believes it will become the largest supporters of women’s sport in Australia.
This new deal comes following the announcement in February this year of Football Australia’s Legacy ‘23 plan.
The plan aims to “deliver immediate and long-term community benefits and economic impact” from Australia hosting the FIFA Women’s World Cup in 2023.
Commonwealth Bank has openly put their support behind the plan and say their partnership with Football Australia is centred around it.
Commonwealth Bank CEO, Matt Comyn, said the deal will boost the profile of women’s sport in Australia.
“Women’s football and women’s cricket are showing young Australian women they can achieve great things on the world stage,” Comyn said.
“We look forward to working with Football Australia to ensure every girl and boy playing in a community club with a goal to play at an elite level has the same access and support to achieve their dream.
“The Matildas have been one of the great success stories of Australian sport in recent years as the women’s game has grown in stature and importance at home and around the globe.
“Many players are now in some of the best leagues in the world which has helped put Australian football on the map.
“We are delighted to partner with Football Australia in not only supporting the Matildas in their quest for World Cup glory, but equally as important, supporting the future growth and development of the game across all levels,” he said.
Football Australia CEO, James Johnson, mirrored these thoughts, and emphasised Australia’s strategic vision.
“We’re delighted to partner with Commonwealth Bank and see this as an exciting synergy of two of Australia’s great contemporary brands,” Johnson said.
“We believe firmly in anchoring the growth of our sport in women’s football, the strength of our diverse community, promoting inclusivity in Australian football and enhancing the reputation of our national teams, both the Matildas and Socceroos as we embark on an incredibly busy international schedule over the next four years.
“We are thrilled that these core themes of our new 15-year vision and strategic agenda, which are so deeply embedded within our XI Principles for the future of Australian football, are also extremely important to Commonwealth Bank,” he said.