The AFL has announced Colgate has signed on as an official partner of the AFL and AFLW, becoming the ‘Official Smile of the AFL’, as well as a supporting partner of the NAB AFL Draft and NAB AFL Auskick program.
As part of the deal, Tayla Harris and Eddie Betts have signed on as Colgate ambassadors and will aide the partnership’s efforts to make all Australians know they deserve a future they can smile about.
AFL general manager of commercial, Kylie Rogers, said this partnership exemplifies the football community’s shared sense of togetherness and resilience in time of adversity as well as triumph.
“We’re thrilled to announce Colgate as an official partner of the AFL, and during times such as this, Colgate’s commitment to supporting the AFL community is a great boost to our industry,” Rogers said.
“While we aren’t currently playing football, Colgate’s commitment demonstrates how positive action can have a tremendous impact, and the belief in our code becomes a vehicle to amplify the positive sentiment amongst the many Australians we connect with every day,” she said.
Colgate marketing director, Anthony Crewes, said Colgate is looking forward to bringing optimism into the lives of fans and football communities during the 2020 season’s suspension and beyond.
“Colgate is honoured to partner with the AFL,” Crewes said.
“We are particularly proud to be able to share stories from within its community, of resilience, optimism, and hope.
“The AFL unites so many communities, and we are passionate to help them reach their potential by providing pathway support and sharing the stories of the game’s role models with fans by celebrating how they ‘Smile Strong’,” he said,
In conjunction with this partnership, the AFL and Colgate will produce a moving content piece, ‘The Bright Side,’ where Colgate ambassador and Carlton AFLW star, Tayla Harris, will share her personal story, showcasing how she embraced her inner optimist to break through boundaries and overcome adversity to achieve her goals as a professional athlete.
Harris’ mission has been to inspire positive action within the wider football community, leaving a legacy for women and girls for years to come.