Ministry of Sport

Warriors announce new commercial concept to lure a back of short sponsor

The New Zealand Vodafone Warriors will incorporate an innovative commercial strategy to replace their former back of shorts sponsor Suzuki. The new commercial concept will see a future Warriors sponsor paying...

8 months ago
2 min read

Category - Sponsorship

American rapper Jay-Z teams up with Puma and the WNBA

German sportswear giant, Puma, re-enters the basketball business after nearly 20 years on the sidelines. Women’s National Basketball Association (WNBA) announced on its official Twitter handle that it has inked a...

11 months ago
1 min read

Crocmedia acquires AFL products in $8.1 million deal

The AFL has sold the football record and its related products to Crocmedia in an $8.1 million deal. Starting in 2019, Crocmedia will produce all weekly match-day magazine content, including the AFL match day Record...

11 months ago
2 min read

World Rugby joins with Turnstile to value sponsorship deals

World Rugby has signed on with newly created platform Turnstile, in an effort to accurately value existing and future commercial partners. Turnstile, launched by Gemba Group, will work with World Rugby to better...

11 months ago
2 min read

Rolex celebrates US opens 50th anniversary

The US Open grand slam tennis tournament has confirmed Swiss watchmaker Rolex as their new official sponsor. Rolex will serve as the official timekeeper and official timepiece of the event, which will be held in New...

11 months ago
1 min read

NSW Institute of Sport announce new Performance Partner

Leading provider of fresh meal delivery kits, HelloFresh joins forces with NSW Institute of Sport (NSWIS) as new Performance Partner. Directly supporting the NSWIS Nutrition Program, the new partnership will provide...

11 months ago
2 min read

Federer’s logo battle with Nike

Rodger Federer’s US$300 million move to Uniqlo has been covered by all major news outlets across the globe, however, his ‘RF’ logo dispute with Nike is yet to be determined. Federer ended his long-standing deal with US...

11 months ago
2 min read

Epicentre.tv partner with Golden Boy Promotions

Epicentre.tv continues to deliver to their audience after teaming up with Golden Boy Promotions to provide access to some of the biggest boxing events in the world. The partnership will commence with the showdown...

11 months ago
2 min read