Ministry of Sport

IBM replaced at the Australian Open by Indian-based technology company

American multinational technology company, IBM, has been replaced as the Australian Open’s digital innovation partner, ending a 20-year long relationship. Indian-based technology company Infosys will take...

Category - Sponsorship

Dallas Cowboys secure first NFL casino partnership

The National Football League’s (NFL) Dallas Cowboys have become the first American football team to partner with a casino, following last weeks historic announcement. The Cowboys have confirmed a partnership with...

NRL kicks off new partnership with Rebel this weekend

As the wider NRL community eagerly awaits the launch of the inaugural Holden Women’s Premiership this weekend, Rebel has confirmed their position as a foundation partner. The historic weekend of women’s rugby league...

Beats by Dr Dre are now the official headphone of the NBA

In a landmark deal, Beats by Dr Dre has signed on as the official headphone, wireless speaker and audio partner of the National Basketball Association (NBA). The wide-ranging marketing and merchandising partnership with...

GWS Giants extend deal with Toyo Tires

The Australian Football League’s (AFL) GWS Giants has locked in Toyo Tires as a co-major partner until the end of 2022. Toyo Tires first joined the club ahead of the 2016 season and the four-year extension of the...

Anytime Fitness back St George Illawarra’s NRLW team

St George Illawarra has expanded their association with Anytime Fitness as the partnership extends to the Dragons’ inaugural Women’s Premiership team. Anytime Fitness is currently executive partners of the...

Ten outlines $100 million deal for Melbourne Cup rights

Australian television service Network Ten has been named to take over Seven as the official broadcaster of the Melbourne Cup horse race at Flemington Racecourse. After much speculation last week, Ten has confirmed a...

Viva Energy commits to Cats inaugural AFLW team

The Geelong Cats inaugural AFLW team has secured Viva Energy as an elite partner for the next three years. The new partnership demonstrates Viva Energy’s commitment to the promotion and support of female participation...

Arsenal are on the verge of striking historic deal with Adidas

Reports are circling suggesting English soccer giants Arsenal are set to reunite with German sportswear brand Adidas as their new kit sponsor. Adidas originally designed the red army’s kit in the late 80’s early 90’s...

Overwatch League and Twitter form content partnership

American based Overwatch League has signed a multi-year deal with Twitter to publish game highlights and to live stream rounds on the social media platform. The Overwatch League follows the model of traditional North...