Ministry of Sport

Warriors announce new commercial concept to lure a back of short sponsor

The New Zealand Vodafone Warriors will incorporate an innovative commercial strategy to replace their former back of shorts sponsor Suzuki. The new commercial concept will see a future Warriors sponsor paying...

Category - Sponsorship

Sea Eagles lock-in TFH for another two years

The Manly Sea Eagles have secured aTFH Hire Services as a Senior Partner for another two seasons. TFH logo will continue to feature on the two back panels of the Sea Eagles NRL team playing shorts for seasons 2019 and...

New report confirms interest in women’s sport is on rise

Global measurement and data analytics company, Nielsen, has recently released a report declaring 84% of sports lovers are interested in women’s sports. The rate of change in women’s sports is one of the most exciting...

Liverpool FC signs new deal with TigerWit

English soccer giants Liverpool FC, have signed a new partnership with UK brand TigerWit, appointing them as their official online foreign exchange trading partner. The deal will focus on driving forward technological...

NBL lands partnership with Twitter for Preseason Blitz

Twitter has partnered with the National Basketball league ahead of the NBL Blitz, to bring fans all the live action from its preseason tournament. The biggest names in Australian basketball will be brought together...

Adidas extends 60 year partnership

One of the longest-running partnerships in sport will continue, as the German Football Association (DFB) extended its kit supply deal with Adidas. DFB, the governing body for soccer in Germany, has renewed its contract...

Dallas Cowboys secure first NFL casino partnership

The National Football League’s (NFL) Dallas Cowboys have become the first American football team to partner with a casino, following last weeks historic announcement. The Cowboys have confirmed a partnership with...

NRL kicks off new partnership with Rebel this weekend

As the wider NRL community eagerly awaits the launch of the inaugural Holden Women’s Premiership this weekend, Rebel has confirmed their position as a foundation partner. The historic weekend of women’s rugby league...

Beats by Dr Dre are now the official headphone of the NBA

In a landmark deal, Beats by Dr Dre has signed on as the official headphone, wireless speaker and audio partner of the National Basketball Association (NBA). The wide-ranging marketing and merchandising partnership with...