Ministry of Sport

Is Hyundai’s Partnership With Brisbane Lions The Evolution Of Sport Sponsorship?

A new trend of sports sponsorship models are beginning to emerge as marketers continue to face increased pressure from CEO’s to justify and demonstrate a return on investment (ROI) and with Hyundai revealing...

Category - Sponsorship

AFL Agrees To Global Content Partnership With Nightlife Music

Nightlife Music, Australia’s leading music technology company, has secured a global content partnership with the AFL to showcase the league on more than 10,000 screens 365 days of the year. Nightlife has secured the...

LG Australia Renew Support Of Dire Wolves Esport Team

Australian esports organisation, Dire Wolves, has received further backing from LG Australia with the electronics retailer re-committing to the team until at least 2020. The partnership, which was first established in...

Healthway Extend And Expand Partnership With Perth Glory

Perth Glory has extended and expanded its existing partnership with Healthway, which will see the LiveLighter logo feature on the front of the Hyundai A-League’s team shorts. The club has a long-standing...