Ministry of Sport

Is Hyundai’s Partnership With Brisbane Lions The Evolution Of Sport Sponsorship?

A new trend of sports sponsorship models are beginning to emerge as marketers continue to face increased pressure from CEO’s to justify and demonstrate a return on investment (ROI) and with Hyundai revealing...

Category - Sponsorship

HSBC Will Not Renew Wallabies Sponsorship

HSBC has announced it will not renew its sponsorship of Rugby Australia into 2020 as the official banking partner. HSBC has stated it is currently in the process of looking to diversify its promotional spending outside...

Australian Open Extends Partnership With Mastercard

Mastercard will remain as the Official Payment Partner of the Australian Open, after the two announced a multi-year extension to their global partnership. With the Australian Open set to begin at Melbourne Park from...

AKQA Launches New Digital Experience With Golf Australia

As part of a partnership with Golf Australia, design agency AKQA has launched a new digital experience for golf enthusiasts to better connect to the sport and its community. This launch marks the complete redesign of...

Brisbane Lions Sign XL Express As Co-Major Partner

The Brisbane Lions have entered into a new two-year agreement with XL Express that sees the national road transport and logistics company announced as the AFL clubs Co-Major partner. The XL Express logo will feature on...

Golf Australia Signs Four-Year Deal With AgBioEn

Golf Australia has announced a new four-year deal with AgBioEn, which will see the renewable energy company gain exposure at a number of men’s and women’s golf events. The deal will include global and domestic...

Presidents Cup Partners With Genesis Motors Australia

Genesis Motors Australia has partnered with the 2019 Presidents Cup, set to take place at the Royal Melbourne Golf Club for the third time on December 9-15. The partnership will see Genesis create experiences for golf...

Brisbane Lions Sign 3-Year Deal With Classic Sportswear

The Brisbane Lions and Classic Sportswear have signed a three-year deal that will see the Australian owned sportswear company become the Brisbane Lions Official Apparel Partner. The deal will see Classic supply the...

Chemist Warehouse Signs Multi-Year Deal With Australian Open

Chemist Warehouse has signed a multi-year deal to become the first official pharmacy partner of the Australian Open. As part of the new deal starting in 2020, the Australian Open 2020 Chemist Warehouse store will be a...

Plus Fitness Increase Support Of Penrite Honda Racing Team

Honda Racing Australia has announced the extension of their partnership with Plus Fitness for another year. In addition to plans to give away a race replica of Chris Blose’s CRF250R later in the year, Plus Fitness will...

Three Long-Term Sponsors Re-Commit To Brisbane Heat

The Brisbane Heat have secured the re-signing of three key long-term sponsors ahead of the 2019-20 Big Bash League season, Coca-Cola Amatil, Toyota Australia and National Storage. The deals will see Coca-Cola Amatil...

Hitachi Cooling & Heating Partner With Bulldogs

The Canterbury-Bankstown Bulldogs have announced a new corporate partnership with Hitachi Cooling & Heating for the 2020 NRL season. The deal will see Hitachi Cooling & Heating become the back of shorts sponsor...