Ministry of Sport

Is Hyundai’s Partnership With Brisbane Lions The Evolution Of Sport Sponsorship?

A new trend of sports sponsorship models are beginning to emerge as marketers continue to face increased pressure from CEO’s to justify and demonstrate a return on investment (ROI) and with Hyundai revealing...

Category - Sponsorship

Hisense Arena to now be known as Melbourne Arena

The Victorian Government has announced that the Hisense Arena at Melbourne Park is to shed its naming rights to be known as the Melbourne Arena. Coming just weeks before the city’s Etihad Stadium transitions to become...

RAC secures naming rights for Perth Arena

Perth Arena is set to be renamed RAC Arena under a five-year deal with the McGowan Government worth about $10 million. The Wellington Street venue has historically been used to host music superstars and major sporting...

The NBL scores new broadcast deal with Nine

Channel Nine has given new life to the upcoming NBL season in Australia, signing a three-year deal to become the competition’s official broadcast partner. Two games per round will be broadcast free to air from October...

LA Clippers improve fan experience with Vivid Seats

NBA basketball team, the Los Angeles Clippers, looks to create a more seamless ticket purchasing experience after announcing a new partnership with Vivid Seats.  Vivid Seats new multi-year deal starts at the beginning...

Perth Wildcats resign Platinum Partner P&N Bank

The Perth Wildcats has resigned P&N Bank as a Platinum Partner ahead of the 2018/19 season. The partnership between the two WA brands is now entering its seventh season, with P&N remaining the club’s Official...

Mark Burnett, Kevin Hart, Tony Robbins Invest in MMA Startup

A new Mixed Martial Arts (MMA) competition has emerged after receiving a $28 million equity investment from a group that includes MGM Television chief Mark Burnett, actor-entrepreneur Kevin Hart, and self-help guru Tony...

Visa extends 32-year partnership with Olympics

The International Olympic Committee extends 32-year partnership with Visa. Visa first signed up the highest tier of the IOC’s sponsorship programme in 1986 and the new deal will see the partnership extended to 2032...

Hobart Hurricanes secures new sponsor

Hobart Hurricanes signs on confectionery company Cadbury as a new shirt sponsor ahead of their Australian Big Bash League season. The length of the deal was not disclosed with Cadbury’s logo to feature on the chest area...

American rapper Jay-Z teams up with Puma and the WNBA

German sportswear giant, Puma, re-enters the basketball business after nearly 20 years on the sidelines. Women’s National Basketball Association (WNBA) announced on its official Twitter handle that it has inked a...

Crocmedia acquires AFL products in $8.1 million deal

The AFL has sold the football record and its related products to Crocmedia in an $8.1 million deal. Starting in 2019, Crocmedia will produce all weekly match-day magazine content, including the AFL match day Record...

World Rugby joins with Turnstile to value sponsorship deals

World Rugby has signed on with newly created platform Turnstile, in an effort to accurately value existing and future commercial partners. Turnstile, launched by Gemba Group, will work with World Rugby to better...

Rolex celebrates US opens 50th anniversary

The US Open grand slam tennis tournament has confirmed Swiss watchmaker Rolex as their new official sponsor. Rolex will serve as the official timekeeper and official timepiece of the event, which will be held in New...

NSW Institute of Sport announce new Performance Partner

Leading provider of fresh meal delivery kits, HelloFresh joins forces with NSW Institute of Sport (NSWIS) as new Performance Partner. Directly supporting the NSWIS Nutrition Program, the new partnership will provide...