Ministry of Sport

Is Hyundai’s Partnership With Brisbane Lions The Evolution Of Sport Sponsorship?

A new trend of sports sponsorship models are beginning to emerge as marketers continue to face increased pressure from CEO’s to justify and demonstrate a return on investment (ROI) and with Hyundai revealing...

Category - Sponsorship

World Rugby joins with Turnstile to value sponsorship deals

World Rugby has signed on with newly created platform Turnstile, in an effort to accurately value existing and future commercial partners. Turnstile, launched by Gemba Group, will work with World Rugby to better...

Rolex celebrates US opens 50th anniversary

The US Open grand slam tennis tournament has confirmed Swiss watchmaker Rolex as their new official sponsor. Rolex will serve as the official timekeeper and official timepiece of the event, which will be held in New...

NSW Institute of Sport announce new Performance Partner

Leading provider of fresh meal delivery kits, HelloFresh joins forces with NSW Institute of Sport (NSWIS) as new Performance Partner. Directly supporting the NSWIS Nutrition Program, the new partnership will provide...

Federer’s logo battle with Nike

Rodger Federer’s US$300 million move to Uniqlo has been covered by all major news outlets across the globe, however, his ‘RF’ logo dispute with Nike is yet to be determined. Federer ended his long-standing deal with US...

Epicentre.tv partner with Golden Boy Promotions

Epicentre.tv continues to deliver to their audience after teaming up with Golden Boy Promotions to provide access to some of the biggest boxing events in the world. The partnership will commence with the showdown...