Ministry of Sport

Is Hyundai’s Partnership With Brisbane Lions The Evolution Of Sport Sponsorship?

A new trend of sports sponsorship models are beginning to emerge as marketers continue to face increased pressure from CEO’s to justify and demonstrate a return on investment (ROI) and with Hyundai revealing...

Category - Sponsorship

Viva Energy commits to Cats inaugural AFLW team

The Geelong Cats inaugural AFLW team has secured Viva Energy as an elite partner for the next three years. The new partnership demonstrates Viva Energy’s commitment to the promotion and support of female participation...

Arsenal are on the verge of striking historic deal with Adidas

Reports are circling suggesting English soccer giants Arsenal are set to reunite with German sportswear brand Adidas as their new kit sponsor. Adidas originally designed the red army’s kit in the late 80’s early 90’s...

Overwatch League and Twitter form content partnership

American based Overwatch League has signed a multi-year deal with Twitter to publish game highlights and to live stream rounds on the social media platform. The Overwatch League follows the model of traditional North...

DAZN looks to the future with Ronaldo

Perform-owned sports streaming service DAZN, has managed to secure global soccer legend, Cristiano Ronaldo as its first global ambassador. The Portugal and Juventus soccer star will promote DAZN across its current live...

Hisense Arena to now be known as Melbourne Arena

The Victorian Government has announced that the Hisense Arena at Melbourne Park is to shed its naming rights to be known as the Melbourne Arena. Coming just weeks before the city’s Etihad Stadium transitions to become...

RAC secures naming rights for Perth Arena

Perth Arena is set to be renamed RAC Arena under a five-year deal with the McGowan Government worth about $10 million. The Wellington Street venue has historically been used to host music superstars and major sporting...

The NBL scores new broadcast deal with Nine

Channel Nine has given new life to the upcoming NBL season in Australia, signing a three-year deal to become the competition’s official broadcast partner. Two games per round will be broadcast free to air from October...

LA Clippers improve fan experience with Vivid Seats

NBA basketball team, the Los Angeles Clippers, looks to create a more seamless ticket purchasing experience after announcing a new partnership with Vivid Seats.  Vivid Seats new multi-year deal starts at the beginning...

Perth Wildcats resign Platinum Partner P&N Bank

The Perth Wildcats has resigned P&N Bank as a Platinum Partner ahead of the 2018/19 season. The partnership between the two WA brands is now entering its seventh season, with P&N remaining the club’s Official...

Mark Burnett, Kevin Hart, Tony Robbins Invest in MMA Startup

A new Mixed Martial Arts (MMA) competition has emerged after receiving a $28 million equity investment from a group that includes MGM Television chief Mark Burnett, actor-entrepreneur Kevin Hart, and self-help guru Tony...

Visa extends 32-year partnership with Olympics

The International Olympic Committee extends 32-year partnership with Visa. Visa first signed up the highest tier of the IOC’s sponsorship programme in 1986 and the new deal will see the partnership extended to 2032...