Ministry of Sport

Is Hyundai’s Partnership With Brisbane Lions The Evolution Of Sport Sponsorship?

A new trend of sports sponsorship models are beginning to emerge as marketers continue to face increased pressure from CEO’s to justify and demonstrate a return on investment (ROI) and with Hyundai revealing...

Category - Sponsorship

NBL lands partnership with Twitter for Preseason Blitz

Twitter has partnered with the National Basketball league ahead of the NBL Blitz, to bring fans all the live action from its preseason tournament. The biggest names in Australian basketball will be brought together...

NHL betting first as Golden Knights partner with William Hill

The Las Vegas Golden Knights multi-year deal with sportsbook operator William Hill has claimed the first betting partnership in the National Hockey League (NHL). The deal will see the company benefit from an away game...

Adidas extends 60 year partnership

One of the longest-running partnerships in sport will continue, as the German Football Association (DFB) extended its kit supply deal with Adidas. DFB, the governing body for soccer in Germany, has renewed its contract...

Dallas Cowboys secure first NFL casino partnership

The National Football League’s (NFL) Dallas Cowboys have become the first American football team to partner with a casino, following last weeks historic announcement. The Cowboys have confirmed a partnership with...

NRL kicks off new partnership with Rebel this weekend

As the wider NRL community eagerly awaits the launch of the inaugural Holden Women’s Premiership this weekend, Rebel has confirmed their position as a foundation partner. The historic weekend of women’s rugby league...

Beats by Dr Dre are now the official headphone of the NBA

In a landmark deal, Beats by Dr Dre has signed on as the official headphone, wireless speaker and audio partner of the National Basketball Association (NBA). The wide-ranging marketing and merchandising partnership with...

GWS Giants extend deal with Toyo Tires

The Australian Football League’s (AFL) GWS Giants has locked in Toyo Tires as a co-major partner until the end of 2022. Toyo Tires first joined the club ahead of the 2016 season and the four-year extension of the...

Anytime Fitness back St George Illawarra’s NRLW team

St George Illawarra has expanded their association with Anytime Fitness as the partnership extends to the Dragons’ inaugural Women’s Premiership team. Anytime Fitness is currently executive partners of the...

Ten outlines $100 million deal for Melbourne Cup rights

Australian television service Network Ten has been named to take over Seven as the official broadcaster of the Melbourne Cup horse race at Flemington Racecourse. After much speculation last week, Ten has confirmed a...