Ministry of Sport

Is Hyundai’s Partnership With Brisbane Lions The Evolution Of Sport Sponsorship?

A new trend of sports sponsorship models are beginning to emerge as marketers continue to face increased pressure from CEO’s to justify and demonstrate a return on investment (ROI) and with Hyundai revealing...

Category - Sponsorship

BP Becomes Title Sponsor Of Supercars All Stars Eseries

Supercars have announced the competitions’ official fuel sponsor, BP, has signed on as the title sponsor of the upcoming Supercars All Stars Eseries. As part of the deal, the recently announced 10-round series featuring...

Sharks Major Sponsor To Halt Payments

Cronulla Sharks major NRL sponsor, Ace Gutters, will halt payments to the club during the NRL season suspension due to the COVID-19 (Coronavirus) global pandemic. This decision will see the Sharks miss out on hundreds...

Melbourne United Sign Lucrative Five-Year Deal With Harcourts

Melbourne United has just announced a lucrative five-year partnership with Harcourts on the eve of their blockbuster do-or-die NBL Semi-Final clash against the Sydney Kings at Melbourne Arena. The landmark partnership...

CPE Renews Bulldogs Sponsorship For A Further Two Years

CPE’s partnership with the Bulldogs will move into its 10th season with the news that the Commercial Electrical Contractors have extended their back of shorts sponsorship of the club by a further two years. CPE is...

Wanderers Announce Sponsorship Expansion With EISS Super

The Western Sydney Wanderers FC have expanded their partnership with EISS Super to include the Wanderers Hyundai A-League team’s back-of-shorts for the remainder of the Hyundai A-League season. EISS Super has been part...

BHP Delivers ‘Significant’ Investment In New AFLW Deal

The AFL has orchestrated what is believed to be one of the biggest deals in Australian women’s sport, announcing a new three-year partnership with BHP. The deal, which has been created to assist in the development...

Nascar Announces New Sponsorship Program And Series Name

The US stock car racing series, Nascar, is set to become the Nascar Cup Series, with a new premium partnership program featuring Busch Beer, Coca-Cola, Geico and Xfinity from 2020. The move comes after Nascar announced...

Brisbane Heat Partner With BCF For BBL|09

The Brisbane Heat have announced a new sponsorship with BCF, which will see the outdoor retailer’s logo on the sleeve of Heat players throughout the Big Bash League (BBL) season. The deal will see BCF also support the...