Ministry of Sport

IBM replaced at the Australian Open by Indian-based technology company

American multinational technology company, IBM, has been replaced as the Australian Open’s digital innovation partner, ending a 20-year long relationship. Indian-based technology company Infosys will take...

Category - Sponsorship

ABL’s Brisbane Bandits sign two new naming rights deals

The Australian Baseball League’s Brisbane Bandits have secured two new major partners ahead of the 2018/19 season. Couran Cove Island Resort will become the clubs naming rights partner for the next two years. Located on...

Two partners commit to Wanderers Westfield W-League team

The Western Sydney Wanderers have formalised partnerships with EISS Super and Best Signs for the 2018/19 Westfield W-League season. EISS Super will be the front-of-shirt sponsor of the Wanderers Westfield W-League team...

Sea Eagles lock-in TFH for another two years

The Manly Sea Eagles have secured aTFH Hire Services as a Senior Partner for another two seasons. TFH logo will continue to feature on the two back panels of the Sea Eagles NRL team playing shorts for seasons 2019 and...

New report confirms interest in women’s sport is on rise

Global measurement and data analytics company, Nielsen, has recently released a report declaring 84% of sports lovers are interested in women’s sports. The rate of change in women’s sports is one of the most exciting...

Liverpool FC signs new deal with TigerWit

English soccer giants Liverpool FC, have signed a new partnership with UK brand TigerWit, appointing them as their official online foreign exchange trading partner. The deal will focus on driving forward technological...

NBL lands partnership with Twitter for Preseason Blitz

Twitter has partnered with the National Basketball league ahead of the NBL Blitz, to bring fans all the live action from its preseason tournament. The biggest names in Australian basketball will be brought together...

NHL betting first as Golden Knights partner with William Hill

The Las Vegas Golden Knights multi-year deal with sportsbook operator William Hill has claimed the first betting partnership in the National Hockey League (NHL). The deal will see the company benefit from an away game...

Adidas extends 60 year partnership

One of the longest-running partnerships in sport will continue, as the German Football Association (DFB) extended its kit supply deal with Adidas. DFB, the governing body for soccer in Germany, has renewed its contract...