Ministry of Sport

Is Hyundai’s Partnership With Brisbane Lions The Evolution Of Sport Sponsorship?

A new trend of sports sponsorship models are beginning to emerge as marketers continue to face increased pressure from CEO’s to justify and demonstrate a return on investment (ROI) and with Hyundai revealing...

Category - Sponsorship

CPE Renews Bulldogs Sponsorship For A Further Two Years

CPE’s partnership with the Bulldogs will move into its 10th season with the news that the Commercial Electrical Contractors have extended their back of shorts sponsorship of the club by a further two years. CPE is...

Wanderers Announce Sponsorship Expansion With EISS Super

The Western Sydney Wanderers FC have expanded their partnership with EISS Super to include the Wanderers Hyundai A-League team’s back-of-shorts for the remainder of the Hyundai A-League season. EISS Super has been part...

BHP Delivers ‘Significant’ Investment In New AFLW Deal

The AFL has orchestrated what is believed to be one of the biggest deals in Australian women’s sport, announcing a new three-year partnership with BHP. The deal, which has been created to assist in the development...

Nascar Announces New Sponsorship Program And Series Name

The US stock car racing series, Nascar, is set to become the Nascar Cup Series, with a new premium partnership program featuring Busch Beer, Coca-Cola, Geico and Xfinity from 2020. The move comes after Nascar announced...

Brisbane Heat Partner With BCF For BBL|09

The Brisbane Heat have announced a new sponsorship with BCF, which will see the outdoor retailer’s logo on the sleeve of Heat players throughout the Big Bash League (BBL) season. The deal will see BCF also support the...

Sydney Swans Sign Multi-Year Partnership With HSBC

The Sydney Swans have announced a three-year deal with HSBC Australia that will see the bank become a premier partner and official banking partner for the AFL club. As part of the deal, HSBC will also become the...

Treasury Wine Estates Returns To Australian Open 2020

Treasury Wine Estates (TWE) has been announced as the official wine supplier for the 2020 Australian Open. Following the partnership in 2019, TWE will return to the Grand Slam event, serving a range of wines including...

HSBC Will Not Renew Wallabies Sponsorship

HSBC has announced it will not renew its sponsorship of Rugby Australia into 2020 as the official banking partner. HSBC has stated it is currently in the process of looking to diversify its promotional spending outside...

Australian Open Extends Partnership With Mastercard

Mastercard will remain as the Official Payment Partner of the Australian Open, after the two announced a multi-year extension to their global partnership. With the Australian Open set to begin at Melbourne Park from...