Category - Sponsorship

Santos has signed on as the official oil and gas exploration and production partner of the Qantas Australian Women’s Sevens team and the Buildcorp Wallaroos for the next three years. The deal will see the Santos logo...

The US stock car racing series, Nascar, is set to become the Nascar Cup Series, with a new premium partnership program featuring Busch Beer, Coca-Cola, Geico and Xfinity from 2020. The move comes after Nascar announced...

The Brisbane Heat have announced a new sponsorship with BCF, which will see the outdoor retailer’s logo on the sleeve of Heat players throughout the Big Bash League (BBL) season. The deal will see BCF also support the...

The Sydney Swans have announced a three-year deal with HSBC Australia that will see the bank become a premier partner and official banking partner for the AFL club. As part of the deal, HSBC will also become the...

Treasury Wine Estates (TWE) has been announced as the official wine supplier for the 2020 Australian Open. Following the partnership in 2019, TWE will return to the Grand Slam event, serving a range of wines including...

HSBC has announced it will not renew its sponsorship of Rugby Australia into 2020 as the official banking partner. HSBC has stated it is currently in the process of looking to diversify its promotional spending outside...

Mastercard will remain as the Official Payment Partner of the Australian Open, after the two announced a multi-year extension to their global partnership. With the Australian Open set to begin at Melbourne Park from...

Truck Assist has finalised a multi-year partnership with Tickford Racing to replace The Bottle-O as the official naming rights sponsor for Tickford Racing’s #5 Ford Mustang. 2019 recruit Lee Holdsworth, who recently...

A 2019 benchmark report by True North Research to evaluate fans’ emotional connection to sport and sponsors, has identified the Westfield Matildas as the number one national team, while St George Bank’s sponsorship of...

As part of a partnership with Golf Australia, design agency AKQA has launched a new digital experience for golf enthusiasts to better connect to the sport and its community. This launch marks the complete redesign of...

Golf Australia has announced a new four-year deal with AgBioEn, which will see the renewable energy company gain exposure at a number of men’s and women’s golf events. The deal will include global and domestic...

Genesis Motors Australia has partnered with the 2019 Presidents Cup, set to take place at the Royal Melbourne Golf Club for the third time on December 9-15. The partnership will see Genesis create experiences for golf...

The Brisbane Lions and Classic Sportswear have signed a three-year deal that will see the Australian owned sportswear company become the Brisbane Lions Official Apparel Partner. The deal will see Classic supply the...

Chemist Warehouse has signed a multi-year deal to become the first official pharmacy partner of the Australian Open. As part of the new deal starting in 2020, the Australian Open 2020 Chemist Warehouse store will be a...