Category - Sponsorship

A new community partnership between Origin Energy and Netball Australia will support the continued growth of the sport, from grassroots to the number-one ranked national team. As part of a three-year partnership, Origin...

The Western Sydney Wanderers FC have expanded their partnership with EISS Super to include the Wanderers Hyundai A-League team’s back-of-shorts for the remainder of the Hyundai A-League season. EISS Super has been part...

Santos has signed on as the official oil and gas exploration and production partner of the Qantas Australian Women’s Sevens team and the Buildcorp Wallaroos for the next three years. The deal will see the Santos logo...

The US stock car racing series, Nascar, is set to become the Nascar Cup Series, with a new premium partnership program featuring Busch Beer, Coca-Cola, Geico and Xfinity from 2020. The move comes after Nascar announced...

The Brisbane Heat have announced a new sponsorship with BCF, which will see the outdoor retailer’s logo on the sleeve of Heat players throughout the Big Bash League (BBL) season. The deal will see BCF also support the...

The Sydney Swans have announced a three-year deal with HSBC Australia that will see the bank become a premier partner and official banking partner for the AFL club. As part of the deal, HSBC will also become the...

Treasury Wine Estates (TWE) has been announced as the official wine supplier for the 2020 Australian Open. Following the partnership in 2019, TWE will return to the Grand Slam event, serving a range of wines including...

HSBC has announced it will not renew its sponsorship of Rugby Australia into 2020 as the official banking partner. HSBC has stated it is currently in the process of looking to diversify its promotional spending outside...

Mastercard will remain as the Official Payment Partner of the Australian Open, after the two announced a multi-year extension to their global partnership. With the Australian Open set to begin at Melbourne Park from...

Truck Assist has finalised a multi-year partnership with Tickford Racing to replace The Bottle-O as the official naming rights sponsor for Tickford Racing’s #5 Ford Mustang. 2019 recruit Lee Holdsworth, who recently...

A 2019 benchmark report by True North Research to evaluate fans’ emotional connection to sport and sponsors, has identified the Westfield Matildas as the number one national team, while St George Bank’s sponsorship of...