Category - Sponsorship

New Balance has extended its apparel partnership with Melbourne Football Club for a further three-years, a move that will become the equal longest in the Toyota AFL Competition. The extension of the partnership to 12...

Melbourne Victory is set to benefit from the sponsorship renewal of their Major Partner TCL, with the electronics company extending its term for the Hyundai A-League 2019/20 season. One of the world’s leading consumer...

A successful 12-month partnership between Tyrepower and the Perth Wildcats will see the Independent Tyre Retail extend its sponsorship of the NBL club for a further two years. The extended partnership will see...

The Qantas Wallabies have attracted the sponsorship Australia’s fastest-growing rideshare company, Ola, as the team’s official rideshare partner as they prepare for the 2019 Bledisloe Cup decider. The rideshare...

Rental car company, Europcar, has re-signed as the official partner of the NBL Referees for the 2019-20 season and will expand on their current deal to include content creation. Europcar, which is entering its fifth...

Current Apparel Provider for the National Basketball League (NBL), First Ever, has just signed an apparel deal with Softball Australia that will see the sports performance brand to supply all Australian team uniforms...

Queensland Rugby League (QRL) has partnered with TAFE Queensland to launch a range of tailored programs to students who are looking to start their career in rugby league. The Maroons Academy will offer specialised...

The Bulldogs have secured the support of M & J Chickens as sleeve sponsor for a further three years, taking the relationship between the local company and the NRL club to 20 years in total. M & J...

EK Recruitment, Infinity HVAC Services and Vasco’s Charcoal Chicken have extended commercial deals with the Parramatta Eels as the NRL club looks to a finals rebirth this season. EK Recruitment, which specialises in...

Port Adelaide Football Club has formalised a landmark sponsorship agreement with PwC at Adelaide Oval over the weekend. The significant long-term sponsorship agreement makes PwC one of Port Adelaide’s major sponsors and...

Tennis Australia has appointed GreenSet Worldwide to deliver the successful installation of a new acrylic hard court surface for the Australian Open 2020 and events around the country. The Australian Open court surface...

Australian yoghurt company, YoPRO, has signed on as an official partner of the Australian Olympic Team and will be fuelling them on their journey to Tokyo 2020. YoPRO, who is owned by global food and beverage company...

Melbourne Racing Club (MRC) has renewed and expanded deals with five major sponsors for the 2019 Stella Artois Caulfield Cup Carnival and beyond. Alongside Naming Rights Partner Stella Artois, the Club is proud to have...

Budweiser, the Anheuser-Busch InBev (AB InBev) beer brand, has signed a new multi-year global partnership with two of the world’s top-flight international football leagues to launch ‘Be a King’ campaign. English...