Ministry of Sport

Is Hyundai’s Partnership With Brisbane Lions The Evolution Of Sport Sponsorship?

A new trend of sports sponsorship models are beginning to emerge as marketers continue to face increased pressure from CEO’s to justify and demonstrate a return on investment (ROI) and with Hyundai revealing...

Category - Sponsorship

Nascar Announces New Sponsorship Program And Series Name

The US stock car racing series, Nascar, is set to become the Nascar Cup Series, with a new premium partnership program featuring Busch Beer, Coca-Cola, Geico and Xfinity from 2020. The move comes after Nascar announced...

Brisbane Heat Partner With BCF For BBL|09

The Brisbane Heat have announced a new sponsorship with BCF, which will see the outdoor retailer’s logo on the sleeve of Heat players throughout the Big Bash League (BBL) season. The deal will see BCF also support the...

Sydney Swans Sign Multi-Year Partnership With HSBC

The Sydney Swans have announced a three-year deal with HSBC Australia that will see the bank become a premier partner and official banking partner for the AFL club. As part of the deal, HSBC will also become the...

Treasury Wine Estates Returns To Australian Open 2020

Treasury Wine Estates (TWE) has been announced as the official wine supplier for the 2020 Australian Open. Following the partnership in 2019, TWE will return to the Grand Slam event, serving a range of wines including...

HSBC Will Not Renew Wallabies Sponsorship

HSBC has announced it will not renew its sponsorship of Rugby Australia into 2020 as the official banking partner. HSBC has stated it is currently in the process of looking to diversify its promotional spending outside...

Australian Open Extends Partnership With Mastercard

Mastercard will remain as the Official Payment Partner of the Australian Open, after the two announced a multi-year extension to their global partnership. With the Australian Open set to begin at Melbourne Park from...

AKQA Launches New Digital Experience With Golf Australia

As part of a partnership with Golf Australia, design agency AKQA has launched a new digital experience for golf enthusiasts to better connect to the sport and its community. This launch marks the complete redesign of...

Brisbane Lions Sign XL Express As Co-Major Partner

The Brisbane Lions have entered into a new two-year agreement with XL Express that sees the national road transport and logistics company announced as the AFL clubs Co-Major partner. The XL Express logo will feature on...

Golf Australia Signs Four-Year Deal With AgBioEn

Golf Australia has announced a new four-year deal with AgBioEn, which will see the renewable energy company gain exposure at a number of men’s and women’s golf events. The deal will include global and domestic...

Presidents Cup Partners With Genesis Motors Australia

Genesis Motors Australia has partnered with the 2019 Presidents Cup, set to take place at the Royal Melbourne Golf Club for the third time on December 9-15. The partnership will see Genesis create experiences for golf...

Brisbane Lions Sign 3-Year Deal With Classic Sportswear

The Brisbane Lions and Classic Sportswear have signed a three-year deal that will see the Australian owned sportswear company become the Brisbane Lions Official Apparel Partner. The deal will see Classic supply the...

Chemist Warehouse Signs Multi-Year Deal With Australian Open

Chemist Warehouse has signed a multi-year deal to become the first official pharmacy partner of the Australian Open. As part of the new deal starting in 2020, the Australian Open 2020 Chemist Warehouse store will be a...