Ministry of Sport

Rise of the ‘esports consultant’

While esports is as much a buzzword as ‘gaming’ was to technology companies in 2011, brands, investors and Governments alike are in a fight to establish an understanding of the industry, how it operates, its...

Category - eSport

Forbes: The World’s Most Valuable Esports Companies

The rising popularity of esports is recognised the world over and Forbes has just released a list of the world’s most valuable esports teams which shows how well they’re really doing. Major sporting stars like Shaquille...

Nike Signs First Esports Ambassador

American sportswear giant Nike has broadened its traditional sponsorship scope by signing its first ever endorsement deal with an esports athlete. Chinese League of Legends player and recent gold medalist at the Asian...

The Overwatch League expands again with six new teams

Six more teams from around the world have now been signed to the Overwatch League ahead of its second season. Following additions of Atlanta and Guangzhou in August, the six new teams include Chengdu, Hangzhou, Paris...

Thousands attend Australia’s biggest ever esports event

Australia’s biggest ever esports event was held in Melbourne over the weekend and has made a stunning debut with over 12,000 avid esports fans turning up. The Melbourne Esports OpenTM, presented by JB Hi-Fi, was hosted...

Pro sport teams to have own esports league in 2019

A new esports league is set to enter the space in 2019 but the announcement has left people with more questions than answers. The League of Professional Esports is backed by Japanese entertainment firm Akatsuki and was...

Second season of Supercars E-series to begin in October

Supercars will launch its second e-Series at this weekend’s Melbourne Esports Open with Boost Mobile as naming rights partner for 2018. The Boost Mobile Supercars e-Series will consist of a six-round series to crown...

The reasons why Boost Mobile has invested heavily in esports

Boost Mobile has confirmed their marketing direction, signing on to be the Official Telco Partner of the Melbourne Esports Open and Naming Rights Sponsor for the Supercars E-Series. Boost has also signed on as Telco...

New Balance treads new ground in Formula One esports deal

Formula one has secured US sportswear and apparel brand New Balance as the Presenting Partner of the F1 Esports Series. The partnership will see New Balance hold activations around the three Pro Series live events with...

Overwatch League and Twitter form content partnership

American based Overwatch League has signed a multi-year deal with Twitter to publish game highlights and to live stream rounds on the social media platform. The Overwatch League follows the model of traditional North...

Sport1 to Launch Dedicated Esports TV Channel in Germany

German commercial sports broadcaster Sport1 takes an opportunistic view on launching a dedicated esports channel. The network confirmed their intentions to bring esports coverage onto a traditional broadcasting...

Interview with Co Founder & CEO of OVO Mobile, Matt Jones

Matt is a notorious disruptor in the telco and broadcast industry and is on a mission to bring the best entertainment services to fans, including sport, music, lifestyle, travel and more through OVO Mobile. OVO Mobiles...

NBA 2K league announces expansion teams ahead of playoffs

The NBA 2K League has announced four expansion teams for the 2019 season; the Los Angeles Lakers, Minnesota Timberwolves, Atlanta Hawks and Brooklyn Nets. The Inaugural season tipped off in May 2018 and features 102 of...