Cash Converters And Supercars Join Forces For 2021 Supercars Eseries
upercars have announced the return of the Supercars Eseries for 2021 with Cash Converters joining on as the new naming rights partner.
After a successful 2020 season, the Supercars Eseries will return on September 15 for a six round season and will be broadcast on 7Plus, Sky Sport, Kayo, Fox Sports, Facebook, YouTube, and Twitch.
The 2020 season saw the Supercars Eseries becoming the number one Australian sports Eseries, achieving the highest reach and broadcast exposure as well as introducing a new audience to Supercars.
The new season will consist of two championships, the first being the All Stars championship that will be contested of main game Supercars and Dunlop Super2 drivers.
The second championship will be the Pro Series which will feature Esport athletes representing Supercars teams with a prize pool of over $20,000.
The new season will see Cash Converters extensively featured on the branding which Cash Converters chief customer officer, Nerida Collins, said was an exciting opportunity.
“For us, partnering with Supercars for the Eseries just makes sense,” Collins said.
“We’re huge fans of Supercars and we don’t mind our gaming either.
“We can’t wait to see what the drivers can make possible battling it out,” she said.
Supercars general manager of commercial, Jamie Black, said: “The 2020 season was recognised as the number one Australian sports eseries.”
“We look forward to working with… Cash Converters to continue this success in 2021,” he said.