The partnership follows successful carsales.com.au campaigns with the Kelly Racing team, as well as an ongoing personal association with their global ambassador, Australian Renault Formula 1 star Daniel Ricciardo.
“carsales is excited to be the series sponsor of TCR Australia Series,” carsales chief marketing officer, Kellie Cordner, said.
“carsales was one of the foundation supporters of the Big Bash League cricket and we see parallels with TCR Australia Series.
“The race formats are fresh and are designed with the modern consumer in mind.
“The cars look great and, like the Big Bash League, TCR Australia Series also has the chance to create a new generation of sports stars – it’s great to see so many young up and coming drivers already in the series.
“As an international business, it’s also important to us that TCR is a global formula.”
On top of its naming rights sponsorship, carsales.com.au has been confirmed as a media partner for the TCR series – enabling exclusive content and live race feeds.
The first round of the carsales TCR Australia took place at Sydney Motorsport Park over the weekend with Hyundai emerging on top in the maiden TCR Australia practice session.
Every round will be broadcast live on free-to-air HD broadcast by SBS.