Ministry of Sport

Carlton And Puma Sign One Of the Biggest Clothing Sponsorship Deals In AFL History

In what is described as one of the biggest clothing sponsorship deals in history, Carlton Football Club has signed a 10-year partnership with German sportswear company PUMA.

The decade-long partnership will see PUMA become the official on-field apparel partner of the Blues, whilst also supplying Carlton players, coaches, members and supporters with world-leading, high-quality, sports apparel.

Although the terms of the deal were not disclosed, it’s estimated to be worth several million dollars, as Puma already partners with some of the world’s biggest sporting brands including Manchester City, AC Milan and Ferrari.

PUMA has also worked with Carlton to design the 2020 playing kit that will be unveiled in the coming weeks.

Carlton CEO, Cain Liddle, said the Club was excited for a new and creative partnership with the apparel giant.

“This is a landmark deal for our football club – to be working alongside the most innovative sports apparel company in the world in PUMA will see us continue to grow the Carlton brand to be bigger and better than ever before,” Liddle said.

“A significant focus for us in this new apparel deal was ensuring our members and supporters were provided with Carlton merchandise that had an extensive range and was of an extremely high-quality – PUMA certainly ticks both of those boxes.

“Our new playing kit will be a proud acknowledgement of our history as well as a look to the future and we are excited to share it in the coming weeks.”

General Manager of PUMA Oceania, Pancho Gutstein, looks forward to the long-term partnership with the Blues.

“We’re really excited to work with such a proud organisation with so much tradition and history,” Gutstein said.

“Investing in local sports is important for our brand, and this historic 10-year deal with Carlton is a game-changing partnership.”

“Not just on the field, but off the park as well delivering Carlton’s passionate members and fans a wide variety of training gear and apparel in their beloved Navy Blue.”

“2020 will be the start of many exciting seasons to come.”

Shaun Carney

Shaun Carney