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Callaway Expands PGA Of Australia Partnership

T
he PGA of Australia has announced a new three-year partnership with Callaway Golf South Pacific set to expand its partnership with the PGA and PGA Tour of Australasia.

As part of the partnership, Callaway will engage with PGA member programs, support industry programs, and utilise the PGA’s digital and broadcast assets, according to the PGA of Australia.

PGA of Australia commercial director, Michael McDonald, said: “We are thrilled to have Callaway expand their current partnership with the PGA’s Pro-Amateur Scramble events to include a larger year-round partnership.”

“On the back of unprecedented growth in our sport during 2020, we felt it was incumbent on us to ensure we unlock more opportunities for golf club and ball manufacturers to engage with the PGA and our members, so we can collectively build on golf’s pandemic-inspired participation boom.

“PGA Professionals are front and centre to the growth of the game and providing pre-eminent golf brands like Callaway opportunities to engage with our membership will strongly benefit the industry,” McDonald said.

Golf South Pacific managing director, Matt Meredith, said: “Everyone at Callaway Golf South Pacific is proud to further build on our partnership with the PGA of Australia.”

“We are acutely aware of the role that PGA professionals play in the success of the amazing game we all enjoy.

“Working together, we will help grow the game for everyone,” he said.

In the partnership, Callaway will support the PGA’s Women in Golf Scholarship Program and youth development program, The First Tee Australia.