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Callaway Continues PGA Of Australia Partnership

C
allaway has extended its long association with Australia’s largest pro-amateur team’s event, the Volkswagen Scramble, continuing its partnership with the PGA of Australia.

As part of the deal, Callaway will continue to engage with Australian golf fans via the PGA’s digital assets, as the PGA of Australia will provide a range of engagement opportunities across over 400 Volkswagen Scramble events over the 2020/21 season.

PGA of Australia commercial director, Michael McDonald, said the extended partnership will boost the Volkswagen Scramble event even further in its 29th season.

“We are excited that Callaway will be part of the 2020/2021 Volkswagen Scramble season and provide a range of benefits for our Scramble participants and PGA Professionals,” McDonald said.

“The partnership will enable the PGA to continue to develop this popular team’s event, which is seeing strong demand with the increasing popularity of golf due to COVID-19,” he said.

Callaway Golf South Pacific managing director, Matt Meredith, said: “The Volkswagen Scramble has been a key ingredient for Callaway in engaging with golfers all over the country.”

“We are proud to continue our association with the event and the PGA of Australia and look forward to another exciting year,” he said.

The deal comes after the 2020/2021 Volkswagen Scramble season began on August 1 and will run until March 31, 2021.