Cadbury Australia has signed on as an official partner of Australia’s Olympic and Paralympic teams for the 2020 Olympic Games.
The partnership will see Cadbury Australia continue as the official chocolate partner, supporting the Olympic and Paralympic team by delivering marketing activities, in-store promotions, PR and above the line advertising from April 2020 onwards.
“With the Tokyo Olympic Games the closest thing to a home game since Sydney 2000, we are delighted to have Cadbury on board once again to support our Australian Olympic Team,” CEO of the Australian Olympic Committee, Matt Carroll AM, said.
The Tokyo Olympics are set to kick off on 24 July running until 9 August and the Paralympics will follow from 25 August to 6 September, however, concerns about the Coronavirus outbreak have sparked discussions surrounding the impact it will have on the Olympics, including speculation that it will be cancelled or postponed.
Tokyo Olympics chief executive officer, Toshiro Mori, has stated the Olympics will go ahead as planned.
Paul Chatfield, marketing director at Cadbury Australia, said the brand was proud to be continuing the partnership.
“We’re thrilled to partner with the Australian Olympic and Paralympic Teams this year, and we’re proud to support Australia’s hard-working and passionate athletes for the third time as they prepare for Tokyo 2020,” Chatfield said.
“Without the efforts of Cadbury, our athletes across all the sports could not fulfil their Olympic dreams.”
Rio’s 2016 Paralympic Games was the competition’s most viewed event, attracting a cumulative audience of more than 4.1 billion people.
With the competition continually garnering more media attention, Cadbury’s brand will gain further exposure as a result.
Paralympics Australia’s chief executive, Lynne Anderson, concluded: “Paralympics Australia is so pleased to welcome Cadbury into the Australian Paralympic family for its second consecutive Summer Games cycle.
“Cadbury contributed greatly to our team in the lead up to Rio and was no doubt part of our success on the world stage.
“We’re looking forward to having them by our side as we strive to achieve even greater things in Tokyo.”
Cadbury’s parent company, Mondelez International, recently consolidated its creative roster, with all local work now going to Ogilvy and Channel T.