The Bulldogs have secured the support of M & J Chickens as sleeve sponsor for a further three years, taking the relationship between the local company and the NRL club to 20 years in total.
M & J Chickens’first signed with the Bulldogs in 2003, with the club claiming a Premiership in the very next season.
During that period the relationship has grown from strength to strength and M & J Chickens has grown their business as a result of the Bulldogs partnership.
Bulldogs Chief Executive, Andrew Hill, was delighted to be able to extend the relationship with M & J Chickens to 20 years:
“Being able to embark on a long-term partnership with a local company is rare in the modern world of sport and we are delighted that we have been able to extend our partnership with M & J Chickens for a further three years,” he said.
“M & J Chickens have shown great loyalty and longevity during that period and share values that have enhanced our alignment and made a real difference in the community.
“To have a partnership reach 20 years is a great reflection of the shared values of both organisations and we look forward to continuing that into the future.”
M & J Chickens have also been a major driver of community alignment with the Bulldogs and have been a significant partner of Bulldogs Community Events.
M & J Chickens CEO, Sam Phylactou, was also looking forward to continuing the successful partnership.
“From humble beginnings in a shop at Wiley Park to becoming a national chicken business, we are delighted to have forged such a strong relationship with the Bulldogs that will now reach the 20-year mark.
“That relationship has been based on mutual respect and strong ties with the community,” Mr Phylactou said.
“Rugby League is in our DNA, and it is a privilege to be aligned with an iconic Club and a proud community.
“Our shared values and outlook have meant that the relationship has been beneficial for both sides and we look forward to continuing that partnership into the future.”