Ministry of Sport

Brisbane Lions Sign 3-Year Deal With Classic Sportswear

The Brisbane Lions and Classic Sportswear have signed a three-year deal that will see the Australian owned sportswear company become the Brisbane Lions Official Apparel Partner.

The deal will see Classic supply the Brisbane Lions men’s players, coaches, members and supporters with sports apparel, with the new range being made available for pre-sale through the Lions online shop and in-store from late November.

Brisbane Lions CEO, Greg Swann, said the Lions are proud to partner with an Australian brand that has a strong 85-year history.

“It gives us a sense of pride knowing that when the men’s AFL team run out to play, they will be wearing a high quality and reliable Australian brand,” Mr Swann said.

“We are pleased that Classic would trust us as their first AFL partner in their 85-year history and we look forward to building on the relationship in coming years,” he said.

The partnership with the Brisbane Lions marks the first time Classic Sportswear has gotten involved with an AFL club, after partnering with iconic sporting brands such as the New South Wales State of Origin team, Canterbury-Bankstown Bulldogs, Penrith Panthers and Cricket Australia in the past.

Classic Sportswear CEO, Warren Carey, said the brand is excited to venture into the AFL industry for the first time, with the Brisbane Lions.

“We could not be prouder to partner with a club such as the Brisbane Lions, who have shown amazing professionalism and shared values with ourselves.

“We are looking forward to working with the coaching staff and playing roster to gain that extra 1% knowledge to help take the team to the next level in 2020 and beyond,” Mr Carey said.

This deal is the latest for the Lions following their successful 2019 AFL campaign where they managed to stun fans and opposing teams to place second during the season but fall short in the semi-final to the GWS Giants.

Joshua Hodson

Joshua Hodson