Ministry of Sport

Bose Signs Multi-Year Audio Deal With Rugby Australia Ahead Of World Cup

Rugby Australia and Bose Corporation have announced a two-year deal, making Bose the Official Audio Partner of the Wallabies and the Australian Sevens teams.

The partnership will see Australian national teams get access to a range of the latest Bose products, both on and off the field, including Noise Cancelling Headphones 700, SoundSport Free wireless headphones and Bose Frames audio sunglasses.

Rugby Australia chief commercial officer, Cameron Murray, said the deal will work to help improve athlete performance, by improving focus and preparation.

“Bose is a leader in audio technology and we’re proud to partner them with our teams,” he said.

“The Wallabies and Australian Sevens teams will use Bose products when they travel, during training, as well as in their downtime.

“We believe this will help with their continued preparation, so they deliver their best performance on game days,” Mr Murray said.

Bose head of marketing Asia Pacific, Chris Gumm, said the technology business shares the Australian sides’ passion for high performance.

“We are very excited to join the Rugby Australia family, and we share their passion for performance.

“We know music can help athletes get ready for the big game, and when you combine that with the proprietary technology found in Bose headphones, like the noise cancellation in our 700s, they’re able to escape and focus even more,” Mr Gumm said.

Shaun Carney

Shaun Carney