BLK Launches Global Expansion With New York Open Partnership
Australian apparel company BLK Sport has been named the official performance apparel partner of the 2020 New York Open, aligning with the company’s global strategy.
As part of the partnership, BLK Sport will outfit all of the tournament’s team members, including ball kids and staff as well as all volunteers.
The company will also run the on-site merchandise store throughout the tournament as well as the first-ever New York Open online shop.
“Partnering with the New York Open is a unique opportunity to grow our brand,” CEO of BLK Sport, Tyron Brant, said.
“The ability to combine world-class apparel with a world-class event is exactly what we had been looking for and we could not be more excited to bring our products to New York.”
Showcasing some of the best tennis players from around the world to the greater New York metropolitan area for the third time, the 2020 New York Open has a 28-player main singles draw which will include defending champion Reilly Opelka.
The full tournament field, running February 9-16, will be announced in January.
“We are excited to partner with BLK Sport for the 2020 New York Open,” Tournament Director, Peter Lebedevs, said.
“BLK Sport is an outstanding performance apparel brand that will provide an elevated experience for our team and all the fans with exciting designs and world-class apparel.”