Australian workwear brand, Bisley Workwear, has announced a new multi-year agreement with the UFC, becoming the Official Workwear Partner in Australia and New Zealand.
The new three-year partnership will include in-octagon branding, stadium activation, social content and consumer promotions.
“We are extremely proud to build on our partnership with Bisley as the Official Workwear Partner of the UFC,” UFC Vice President of Global Partnerships, Nick Smith, said.
“Partnering with iconic Australian brands such as Bisley demonstrates the growth and value of UFC, as we continue to develop our business locally.
“Bisley and UFC share the same vision and values and this collaboration will work to grow both the sport and brand throughout Australia, as we build a meaningful long-term partnership.”
Bisley Workwear is the Australian market leader in specialist branded Workwear apparel with their sights set on leading the category worldwide.
David Gazal, Managing Director of Bisley Workwear, said: “We are proud to announce Bisley Workwear as the official workwear brand of the UFC, one of the fastest-growing sports in the world.
“Our alignment with the UFC was built on shared attitudes toward innovation in our industries, dedication to our teams, and the rewards of hard work.
We are looking forward to participation in the octagon and at Marvel Stadium for UFC 243: Whittaker vs. Adesanya and our ongoing commitment to the UFC and its athletes, who work hard every day to get the job done.”
Bisley first partnered with UFC as a one-event deal on UFC 234: ADESANYA vs. SILVA earlier this year in Melbourne and will now return to the Victorian capital for their first event under the new agreement.