CARLTON Football Club has signed Bioglan as a platinum partner of the Club’s AFLW team for the next three years.
Under the new deal, Bioglan’s logo will be displayed on the AFLW playing shorts and media backdrop, as well as match-day signage and across game-day activations.
Bioglan’s core value of ‘enhancing the wellness of all’ has a strong synergy with the Carlton Football Club, which will be a driving force behind the partnership.
Carlton CEO, Cain Liddle, was delighted to welcome the new partnership, which brings further growth on and off the field to the AFLW program.
“Bioglan has been a trusted name in the health and wellness industry for more than 40 years, so we’re thrilled they have committed to supporting our AFLW team for the next three years,” Liddle said.
“With many of our AFLW players already taking Bioglan products, this partnership was a natural fit and we’re looking forward to working closely with Bioglan to grow the relationship over the coming seasons.
“This new partnership, coupled with long-term commitments from our AFLW co-majors Hyundai and MC Labour, has strengthened our women’s program and puts us in a solid position to grow as we embark on our third season in the AFLW competition.”
Bioglan’s General Manager, Steve Brandt, said the company was excited to be aligned with Carlton’s AFLW team and the positive role models the program is creating.
“Sport, and in particular AFLW, has a huge potential to inspire young girls and women, and we’re thrilled to be associated with such positive role models at the Carlton Football Club,” Brandt said.