Bellator, an American mixed martial arts promoter based in Santa Monica, has renewed their global partnership with Monster Energy.
The new three-year-deal sees Monster Energy, a longstanding official partner, remain a key part of Bellator’s marketing strategy going forward.
“The partnership with Monster Energy has been an important component of our business since day one,” Bellator President, Scott Coker said.
“They have played a factor in our success and we are thrilled to announce this new three-year extension.
“We look forward to new and exciting opportunities for our brand, fighters and fans that this continued relationship brings to the table.”
Beginning in 2014, Bellator became the first MMA promotion to partner with Monster Energy, which paved the way in creating numerous future sponsorship opportunities throughout the combat sports landscape.
Monster Energy Vice President of Sports Marketing, Mitch Covington said: “Bellator delivers compelling, high-action, adrenaline-pumping MMA events worldwide.”
“We are thrilled to continue our longtime partnership and look forward to evolving our relationship even further, allowing us to further integrate the Monster Energy and Bellator brands.”
Over the years, Monster Energy and Bellator have worked together to host unique and creative activations for fans, including the Monster Energy Bellator MMA fight series events held during Monster Energy NASCAR Cup Series and Monster Energy Supercross races.
Monster Energy will also be featured prominently throughout the broadcast, including on-screen integration and placement inside the Bellator cage.