Basketball Australia has managed to deliver an early win for its new major sponsor Signet, with the packaging and warehouse supplies provider featuring on the Boomers Shorts in front of the biggest crowd to ever watch a basketball game in Australia.
Signet has become the new major partner of the Australian Boomers, with the company’s logo featuring on the player’s shorts when more than 50,000 people filled Marvel Stadium to watch the Boomers score a 102-86 victory over Team USA.
The partnership, which includes the production of unique fan-focused content, will also include the 2019 FIBA World Cup in September and the 2020 Tokyo Olympics.
Matt Henry, General Manager of Marketing & Sales for Signet, said: “Signet is excited to support the team through the World Cup and the 2020 Tokyo Olympics.
“The Boomers don’t skip leg day, so we didn’t want to skip supporting their legs either with our brand on the official shorts.”
Signet ambassadors, ‘Jingles’ Joe Ingles (Utah Jazz) and Matthew Dellavedova ‘Delly’ (Cleveland Cavs) will take fans behind the scenes of the Boomers with unique content, published by Signet, giving Aussies a glimpse of what it takes to prepare and perform against the world’s best at the FIBA World Cup and Tokyo 2020 Olympics.
From training sessions to downtime and all the way to game time, Signet will give fans unprecedented access to ‘Delly’, ‘Jingles’ and the Boomers.
Basketball Australia’s Chief Executive Officer, Jerril Rechter, said: “We welcome Signet to Basketball Australia at such an exciting time for the Boomers.
“Thanks to the support of passionate companies such as Signet, our teams are able to compete at the highest level.”