Ministry of Sport

Basketball Australia Adopts New Visual Identity With Brand Refresh

In collaboration with leading creative agency, MMR, Basketball Australia has today unveiled new corporate branding to create a refreshed visual identity for the national sporting body.

The new branding, which has a rejuvenated look and feel, will be used by all national teams under the governance of Basketball Australia, as well as the Australian Junior Championships, Australian School Championships logos and other areas of the business including coaching and referees.

“With the strength of basketball at an all-time high in this country and in the lead-up to what we hope will be a momentous FIBA World Cup campaign for the Boomers, this is a perfect time to refresh and strengthen Basketball Australia’s national identity in the sporting landscape,” Basketball Australia CEO, Jerril Rechter said.

The four national senior teams in the Australian Boomers, Chemist Warehouse Australian Opals, Australian Rollers and Australian Gliders will obtain a new green and gold logo – refer below.

The Boomers logo will be unveiled in time for the historic national team games this August ahead of the 2019 FIBA World Cup when they on Canada Basketball and USA Basketball in Perth and Melbourne respectively.

Shaun Carney

Shaun Carney