Rugby Australia Series Begins Broadcast Success For Stan Sport
ugby Australia and Nine Entertainment Co. officially began international test match coverage on Nine and Stan Sport as part of the pairs broadcast partnership.
The deal, which commenced this year, is set to provide over $100 million for the sport over three years, with a two-year option to extend.
The eToro France series last Saturday night at Suncorp Stadium, saw the Wallabies first international matchup on Nine and Stan Sport draw 952,000 viewers in the final stages.
Averaging 691,000 viewers across the nation, the match became the most-watched program on Nine outside of the news on Saturday night.
Rugby Australia chief executive, Andy Marinos, said: “To our valued broadcast partner Mike Sneesby, Martin Kugeler, Brent Williams and the team at Nine and Stan – thank you.”
“You have continued to promote and support the whole of Australian rugby and have taken the Wallabies into more living rooms than ever before while showing off our game’s personalities and characters.
“Australian rugby is very grateful for your support.
“To our principal team partner Darren O’Brien and the team at Cadbury Mondelez, series partner Robert Francis and the eToro team as well as all of our valued commercial partners – thank you for your continued support of the Wallabies and Australian rugby.
“And to all our fans – thank you.
“This Series was special to share with you in the stands and at home.
“You supported us when we have needed it most, and during these difficult times it is very much appreciated.
“We trust that the team made you proud to be a Wallabies supporter.
“We look forward to you joining us on the journey during the eToro Rugby Championship and Bledisloe Cup in the coming months,” he said.
Beginning in 2022, Rugby Australia will work with Nine Entertainment to establish new assets, including State of Union and Women and Men’s Sevens tournaments.