Australian Open Extends Partnership With Mastercard
Mastercard will remain as the Official Payment Partner of the Australian Open, after the two announced a multi-year extension to their global partnership.
With the Australian Open set to begin at Melbourne Park from January 20, Mastercard will deliver a range of experiences throughout the tournament to fans onsite and around the world.
Tennis Australia chief revenue and experiential officer, Richard Heaselgrave, said the partnership between Mastercard and the Australian Open is great for the millions of fans who either attend the event or watch from home.
“There is an incredible synergy between the Australian Open and Mastercard,” Mr Heaselgrave said.
“I’m delighted we have the opportunity to work together to continue to enhance the fan experience, both here at Melbourne Park, and globally via our online platforms.
“As the Australian Open evolves, we look to collaborate with world-class brands that share our vision for celebrating elite sport, innovation and one-of-a-kind experiences.
“The level of choice this January is unprecedented, and we have worked incredibly hard to expand our food, entertainment and family friendly offerings, with Mastercard aligning perfectly in helping us create lifetime memories for millions of fans,” he said.
Mastercard senior vice president, marketing & communications for Asia Pacific, Rustom Dastoor, said the continuation of this partnership with the Australian Open means they will provide even more experiences for consumers around the world.
“Mastercard is thrilled to once again be partnering with Tennis Australia to put on another magical Australian Open in 2020,” Dastoor said.
“This world-class tournament offers Mastercard infinite possibilities to create priceless experiences for cardholders and consumers around the world that will bring the tournament to life in meaningful ways that are sure to leave a lasting impression, whether they’re watching a match from the stands, or following along online from the comfort of home,” he said.
As part of the deal, Mastercard will have on-court signage and will be featured around the Melbourne Park precinct and will be involved with the production of digital content for social platforms during the Australian Open.