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Australian Olympic swimming team

Australian Olympic Committee Announces Fan Hub For Tokyo Olympics

T
he Australian Olympic Committee (AOC) has named Komo Digital Engagement its official self-service fan engagement hub and platform for the Tokyo 2020 Olympic Games and Beijing Winter Olympic Games 2022.

Komo is set to deliver a digital fan hub to support the AOC’s first-ever COVID-19-proof digital fan engagement strategy for the Tokyo 2020 Olympics.

Komo will utilise gamification features such as polls, quizzes, live trivia, predictive games, and more to deliver the digital hub for fans.

Komo Digital CEO, Joel Steel, said the partnership with the AOC will deliver a unique world-first fan experience for the Games.

“This partnership marks a first for the Australian Olympic Committee and highlights the dynamic and changing environment in the sporting industry,” Steel said.

“With the engagement hub Komo has developed for the Australian Olympic Committee, the Tokyo Olympic Games will become a first-of-its-kind experience for fans,” he said.

Australian Olympic Committee digital and marketing manager, Will Jargo, said the AOC is looking forward to bringing everyday Australians on the Olympic journey and keeping the spirit alive throughout Tokyo 2020 and beyond.

“The nature of current travel restrictions evidently impacts the way in which Australians will experience Tokyo 2020 Olympic Games,” Jargo said.

“To combat this, we’ve teamed up with Komo Digital Engagement to deliver a fan-first experience for everyone tuning into the Games to get involved and be a part of the action.

“Komo’s custom-built fan hub will support updates in real-time, providing us with the flexibility to engage fans based on what’s actually taking place on the field.

“Working with Komo, we’ve been able to quickly enlist the skills required to use the platform’s easy drag-and-drop features, creating new and exciting engagement opportunities, competitions, and opportunities for two-way conversations for fans and our sponsors alike.

“At the Australian Olympic Committee, we’re always looking at what we can do now to provide the best possible experience, while creating opportunities as we build towards the Beijing 2022 Winter Olympic Games and the Paris 2024 Olympic Games.

“Komo’s platform fits perfectly with both strategies.

“Most importantly, it puts fans first, so it enables us to provide a brilliant user experience for our growing fanbase,” he said.