Aurora And North One To Act As Host Broadcasters For Extreme E
xtreme E has confirmed that All3Media group companies, Aurora Media Worldwide and North One, will act as host broadcasters in a multi-season deal.
The partnership, which has supported Formula E since inception, will now bring Extreme E to life through a brand-new hybrid storytelling approach, combining sport and scientific stories highlighting the planet’s plight, using sports as its lens.
Extreme E chief marketing officer, Ali Russell, said due to Extreme E events not being held in front of fans, the broadcast content is crucial for the sport.
“As Extreme E is taking place in remote locations, with no fans on-site, our broadcast content is the primary window to our sport and is crucial to our success,” Russell said.
“Aurora Media Worldwide and North One are trusted leaders in broadcasting and I know they will bring our unique motorsport adventure and our incredible locations to life in a way that inspires our fans in ways never seen before in motorsport,” he said.
Five of Extreme E’s race locations include: artic, rainforest, glacier, desert and coastal sites.
The broadcast will focus on the landscapes that have been damaged by environmental issues, allowing Extreme E to tell the stories of the global climate crisis.
Aurora Media managing director, Lawrence Duffy, said: “Extreme E is the most adventurous and challenging of sports properties, and one which uses sport as a power for good.”
“It is a great privilege and responsibility to shine a light on these locations and bring this uniquely entertaining series to screen,” Duffy said.
North One chief executive officer, Neil Duncanson, said he expects Extreme E to take extreme location visits to a whole new level.
“We had always thought that running the World Rally Championship and broadcasting from some of the most hostile environments on the planet would always be our toughest motorsport assignment,” Duncanson said.
“We were wrong.
“Extreme E will take us all to a whole new level – in terms of the extreme locations we will visit, the cutting-edge production technology we will deploy and the array of content platforms we will serve.
“It is a hugely exciting proposition,” he said.
Extreme E is set to begin its inaugural season to start in early 2021, and will be broadcast in Australia on FOX Sports.