ATP And Nitto Denko Extend Partnership
TP and Nitto Denko have announced the extension of their 2017 partnership until 2025, with Nitto set to become a gold partner and the official athletic tape provider of the ATP tour.
The Nitto ATP Finals will be held in Turin, Italy in 2021, featuring the ATP’s top eight singles and doubles players, it is the largest indoor tennis tournament in the world.
ATP chairman, Andrea Gaudenzi, said: “We are very proud to extend our partnership with Nitto for five more years.”
“Nitto are global industry leaders and have fully embraced their sponsorship of our season-ending event since our partnership began three years ago.
“Together with the FIT, we look to build upon that relationship and the record growth the event has achieved during its time in London.
“We also look forward to working closely with Nitto as our year-round tour partner, as they assist in protecting players’ health by providing top quality medical products for use at events across the season,” he said.
Nitto president, CEO and COO, Hideo Takasaki, said: “We are delighted and excited to be extending our partnership with the ATP and our long-term commitment to the Nitto ATP Finals.
“As a Gold Partner of the ATP Tour and its Official Athletic Tape Sponsor, we look forward to supporting tennis players participating on Tour, throughout the season.
“In Turin, a city with a strong spirit of innovation, we are confident the Nitto ATP Finals will be an event that amazes and inspires people all over the world,” he said.
The ATP has also announced the addition of four new ATP 250 events to the 2020 provisional schedule.
“Adding new events to the Tour calendar is a positive step given the many challenges our sport has faced this year,” Gaudenzi said.
“Our goal was to create additional earning opportunities for players and entertainment for our fans, and to do so in a safe and practical way.
“We are delighted to have tennis back on court again and these new events will help us finish the year strongly, as we build towards the season-ending Nitto ATP Finals,” he said.
The ATP anticipates that the addition of these new events will reinstate lost momentum caused by the suspension of the season following the COVID-19 pandemic.