Aston Martin Reveal Cognizant As New Title Partners For F1 Return
arking Aston Martin’s return to Formula One (F1) in the 2021 season, the team has revealed US IT firm, Cognizant, will become a title partner for the season.
As part of the deal, Cognizant will be aligned with Aston Martin as a “true digital transformation partner with real purpose” within the multi-year deal, with Cognizant set to empower the team with IT infrastructure and software solutions, according to an Aston Martin statement.
Aston Martin team owner, Lawrence Stroll, said Cognizant is a “valuable partner” to mark Aston Martin’s return to the F1 grid for the first time since 1960.
“The return of Aston Martin to Formula One after more than 60 years away is a landmark moment in the history of the sport,” Stroll said.
“Everyone knows what Aston Martin stands for, but the Formula One team will allow us to take the essence of the brand to new places, building on the strong foundations laid by the previous iterations of the team.
“I’m hugely proud that we can start this new chapter with the support of Cognizant.
“In today’s world, as the digital revolution continues, I can’t think of a more suitable or valuable partner to work with us as we strive to make Aston Martin one of the greatest teams in the sport,” he said.
The partnership announcement aligns with the launch of Aston Martin’s new website and social media channel updates, with the team’s new car livery set to be unveiled with the introduction of the driver line-up featuring Sebastian Vettel and Lance Stroll in March.
With the partnership, the Aston Martin team will now be named the Aston Martin Cognizant Formula One Team, something Cognizant CEO, Brian Humphries, said is exciting.
“We are absolutely thrilled to be the title partner of Aston Martin Cognizant Formula One Team,” Humphries said.
“Our global brands have much in common.
“We are both innovative, forward-looking firms that like to move fast, stay focused, and lead from the front.
“We understand the incredible power of today’s advanced technologies and how to harness them to engineer unique customer experiences.
“We’re excited by the promise of this deep and mutually beneficial partnership,” he said.
Aston Martin Cognizant Formula One Team CEO and team principal, Otmar Szafnauer, said: “We’re just two months away from the start of the season, so it’s fantastic to celebrate the new era of Aston Martin in Formula One by welcoming Cognizant as our title partner.”
“Innovation and technology are central pillars for any Formula One team, and this long-term partnership is more than just a branding exercise.
“With a new factory already under construction, Cognizant’s expertise and resources will add value in all areas of our IT operations and make a valuable contribution to our performance on-track,” Szafnauer said.
Four-time F1 world champion and new addition to Aston Martin Cognizant Formula One Team, Sebastian Vettel, said: “I can’t wait to start working with Aston Martin Cognizant Formula One Team.”
“There’s so much for me to discover over the next few months and I’m incredibly determined to help make this team even more successful.
“Before we know it, we will be at the first race, seeing this famous name back where it belongs.
“I’m proud to be part of this journey,” Vettel said.