ARMOR ALL has extended its support of the BP Supercars All Stars Eseries, by providing a $1000 prize each week to the ‘ARMOR ALL Round Winner’, that will be donated to the winning driver’s charity of choice.
This partnership adds to the car care product company’s involvement with the Eseries competition, that already sees the winner of pole position in each race in the online racing series receive the ARMOR ALL ULTRA Pole Position award.
Energizer head of ANZ marketing, Marianne Arenas, said the company is proud to be continuing their support of Supercars and contributing to a number of charities in the community.
“ARMOR ALL car care products stand for high quality and performance, just like Supercars and we are really excited to see racing come to life for viewers at home,” Arenas said.
“The ARMOR ALL brand has a long and proud history in motorsport and the Supercars ARMOR ALL Round Winner award is a great initiative for the Eseries.
“There’s a number of charities out there doing great things in the community at a time when many people are doing it tough, so we are very proud to be able to contribute to their efforts in some way through this award,” she said.
Starting tonight, the ARMOR ALL Round Winner will be awarded to whichever driver of the 26 on the grid collects the most points from four races, two at the virtual Silverstone track and two at the virtual Barcelona track.
ARMOR ALL’s partnership with Supercars has been in effect since they became the Official Car Care Products Sponsor of Supercars in 2005, and has seen the company award over $1 million in prize money through ARMOR ALL Qualifying, ARMOR ALL Pole Position Awards, ARMOR ALL Top 10 Shootouts and ARMOR ALL Races for the Grid.