The South Sydney Rabbitohs has signed one of Australia’s largest property developers, Aqualand Australia, as the Club’s Major Home Corporate Partner for the next three seasons.
Aqualand Australia, based in Sydney and established in 2014, has a portfolio of 23 sites valued at around $6 billion.
Aqualand branding will appear on the front of the Rabbitohs’ NRL home jersey and the lower back of South Sydney’s NRL away jersey for at least the next three years, with Aqualand also receiving other tangible, digital and networking benefits as part of their agreement.
“The more we spoke with Aqualand, the more both organisations realised that our visions and goals aligned, based around our communities,” Rabbitohs CEO, Blake Solly said.
“Our community is at the heart of everything we do.
“We continually strive to make the community a better place to live through our connections with partners, our Souths Cares programs and through our interaction with members of the community.
“They undertake long-term projects with clear benefits for the communities in which they are built, which is the same vision both our Football Club and Souths Cares have when undertaking our community-based programs.
Aqualand is also a vested corporate citizen, sponsoring sporting and cultural initiatives such as the Australian Ballet, Sydney Film Festival, The Art Gallery of New South Wales, Sculptures by the Sea Bondi and the Western Sydney Wanderers.
“We are thrilled to be signing as the Rabbitohs’ major home corporate partner,” Group Managing Director Aqualand, Jin Lin said.
“In particular, we’re looking forward to lending a helping hand to Souths Cares, which also supports Indigenous Australians, disadvantaged and marginalised youth through education, training, health and employment programs.”