AirAsia Takes Off With NRL Partnership
In the lead up to Game II of the 2019 Holden State of Origin Series, the National Rugby League (NRL) and AirAsia have announced an exciting new brand partnership, including the opportunity for Origin fans to win return flights to Asia.
As part of the partnership, AirAsia, which was this week announced the World’s Best Low-Cost Airline at the Skytrax World Airline Awards 2019 in Paris, France, will also give away VIP tickets to each Origin match.
AirAsia X Malaysia CEO, Benyamin Ismail, said the Holden State Of Origin Series is a perfect opportunity to connect with rugby league fans and tell the AirAsia story in front of a highly engaged and passionate audience.
“With Origin being hosted in three of our key Australian ports – Brisbane, Sydney and Perth – we see this as a great opportunity to ensure Australian rugby league fans know that they can touch down in over 140 destinations across our extensive network.
“The timing of today’s announcement couldn’t be better for those looking to grab a deal with the AirAsia BIG Sale now on at airasia.com.”
The stadium giveaway at each match will take place at halftime.
Two lucky people can also score VIP tickets to each Origin match by liking @AirAsiaAustralia on Facebook and entering the competition – simply guess the destination, say why you’d like to go there in 25 words or less and be in to win.
The partnership will also be seen across multiple channels including broadcast, signage, the NRL’s Official Instagram account, co-created video content featuring key NRL legends and other onsite activations at each match.
NRL chief executive, Todd Greenberg, welcomed AirAsia’s campaign and their addition as part of the Holden State of Origin platform.
“We look forward to working with AirAsia into the future in extending their brand via our key channels and portfolios.”
Game II of Holden State Of Origin kicks off on 23 June 2019 at Perth Stadium with the final game of the series culminating in Sydney on 10 July 2019.