afl dreamtime perth optus stadium

AFL Dreamtime Game Draws 1.09 Million TV Viewers

he AFL has revealed the broadcast numbers for the round 12 Deamtime game in Perth between Essendon and Richmond has recorded 1.09 million national television viewers.

This figure makes the game the highest rated Saturday night regular season game for the league in seven years, after the game was relocated to Optus Stadium in Perth due to the COVID-19 lockdown in Victoria.

AFL CEO, Gillon McLachlan, said the Sir Doug Nicholls Round received great support from the league’s broadcast partners and fans from around the country.

“The 2021 Toyota AFL Sir Doug Nicholls Round has been a truly special celebration of Aboriginal and Torres Strait Islander cultures,” McLachlan said.

“For Victorias, I acknowledge it has been a challenging period for those involved in football at all levels and I hope that tuning in to the games during the Toyota AFL Sir Doug Nicholls Round has provided some comfort as we continue to navigate the pandemic,” he said.

Speaking on the importance of the round and celebration of Aboriginal and Torres Strait Islander cultures, AFL executive general manager of inclusion and social policy, Tanya Hosch, said: “Sir Doug Nicholls Round is a highlight of the football calendar every year, and we thank everyone involved in celebrating the round for making it one of the most memorable yet.”

“The Dreamtime in Perth was a highlight of the round, and I would like to thank our players and their clubs for sharing their culture with the wider community through storytelling, pre-game gift exchanges and jumper designs.

“While it is disappointing we were unable to have games played in Victoria and the Northern Territory during this round, we are grateful that so many could still tune in to the celebration of Aboriginal and Torres Strait Islander cultures on their screens.

“I would like to thank broadcast partners, the Seven Network and Foxtel, for not only their respective broadcasts of the round, but for their overall celebration of the Sir Doug Nicholls Round,” she said.

The round also recorded an average television audience of 7.75 million, with the match between Melbourne and Brisbane recording 1.14 million viewers and becoming the largest Friday night audience in Queensland so far this season.