AFL Commercial Partnerships This Week: Dockers, Giants
ith only six rounds left in the AFL premiership season, here are some commercial partnerships from around the league that you may have missed.
Fremantle Dockers have announced a new partnership with sports nutrition company, Science in Sport (SiS).
Fremantle high performance manager, Phil Merriman, said the club was excited to be partnering with SiS.
“A huge part of elite performance is about how our players fuel themselves both for performance and recovery,” Merriman said.
“I know SiS is a world leader in performance nutrition so our players are in good hands,” he said.
SiS are a leading sports nutrition organisation that has developed, manufactured, and marketed sports nutrition for over 30 years with awards across the sector.
Brand manager at BikeSportz (the Australian SiS distributor), Nick Locandro, said: “We’re thrilled to have the brand Science in Sport partner with Fremantle.
“SiS are specialists in sports nutrition and work with elite athletes across many sporting codes to ensure they are the number one premium performance nutrition company.
“We look forward to providing the Fremantle with the very best in nutrition support and solutions,” he said.
This is the second AFL partnership for SiS this season having recently partnered with the Richmond Tigers a few months ago.
Elsewhere, the GWS Giants have renewed their partnership with education provider, Torrens University, who will further support the Giants wellbeing program.
Torrens University have been integral to the development and execution of the program which engaged with over 800 students per year across Western Sydney.
The programs goal is to increase mental health literacy in students to help them identify mental health illness in others.
On the program Torrens University general manager of business and hospitality, Jerome Casteight, said: “Mental health problems are very common with about one quarter of young people and one in five adults experience a mental illness each year.
“The two-hour specialised wellbeing workshops run as part of the healthy Giants wellbeing program and seek to empower students with essential insights to understand their own mental health as well as equipping them with skills to recognise and help their friends who may not be travelling so well,” he said.
Giants chief commercial officer, Shaun James, said Torrens University was crucial to the implementation of the program.
“We are delighted to have Torrens University re-commit to this partnership which sees our two organisations work hand in hand to tackle this important issue,” James said.
“Without the support of partners like Torrens University, the GIANTS Foundation wouldn’t be able to do the work we across Western Sydney as we aim to enhance the lives of people through education and make a meaningful difference in the community,” he said.