AFL Announce Extended 10-Year Deal With McDonald’s
fter the partnership was first established in 2014, the AFL has extended a 10-year partnership with McDonald’s, which will see the McDonald’s logo on the official match ball over the 2022 Toyota AFL Premiership Season.
The 10-year partnership has become the most extended single corporate partner agreement in AFL’s history.
Kicking off in 2022, the partnership will also include the ongoing partnership with the AFLW and the Macca’s Kick 2 Kick program.
AFL CEO, Gillon McLachlan, said: “Our game is known for delivering iconic moments.”
“Traditions like Macca’s kick 2 kick is something that our fans love, and we cannot wait to welcome back more of these iconic moments in the future.
“We are excited to see what the next 10 years of this partnership can bring,” McLachlan said.
AFL executive general manager of customer and commercial, Kylie Rogers, added: “We’re delighted to have McDonald’s extend its partnership with the AFL.”
“To extend a further 10 years demonstrates the commitment that McDonald’s has to all levels of our great game.
“It is incredible to work with brands that share a like-minded passion and love for Australian Football,” she said.
McDonald’s CEO, Andrew Gregory, noted: “With its rich history and unwavering popularity across the country, Australians have a special connection to the AFL and the experiences and moments the sport has given them over the years.”
“We are proud to extend our long-term partnership with the AFL and AFLW and play our part in helping the league continue to have a positive impact on people and communities across Australia,” Gregory said.