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AFL And Bunnings Team Up To Make Community Clubs More Female-Friendly

O
ne community AFL club from each of Australia’s states and territories will be granted $30,000 to help upgrade their facilities to be more user-friendly for the growing number of female footballers.

More than 600,000 women and girls currently participate in football across Australia and the Bunnings Helping Hands program has the potential to help that number grow, according to the AFL and Bunnings.

AFL executive general manager of customer and commercial, Kylie Rogers, said the support and investment is significant in helping the future of the game.

“Bunnings’ support of female football has been significant, not only at the elite level with its sponsorship of the NAB AFLW competition, but at the grassroots level through its new Bunnings Helping Hand initiative,” Rogers said.

“Through the introduction of new female football initiatives like the Bunnings Helping Hand program, we hope more women and girls feel inspired to get involved in our game and be part of the continued growth of the NAB AFLW competition for many years to come,” she said.

The AFLW’s popularity continues to grow with its fifth season selling out 13 matches and reaching a record number of 24,423 memberships.

Bunnings managing director, Michael Schneider, said: “We know the important role local footy clubs play in bringing communities together and through our partnership and support of the NAB AFLW competition, we hope to demonstrate our commitment to women and girls in sport and make a meaningful difference to the wider community.”

“Achieving change requires commitment from many and as a proud AFLW partner it’s just a small way we can lend a hand,” Schneider said.

Melbourne AFLW captain and Bunnings Helping Hand ambassador, Daisy Pearce, said this program is chance for community clubs to show their inclusivity and appeal more to female footballers.

“Grassroots football clubs are the heartbeat of local communities everywhere and the place where I first developed my passion for the game, so I’d encourage all community football clubs to apply for the Bunnings Helping Hand program to make their clubs more inclusive of the next generation of female football stars,” Pearce said.

Applications for the program close on June 9.