Ministry of Sport

AFL Agrees To Global Content Partnership With Nightlife Music

Nightlife Music, Australia’s leading music technology company, has secured a global content partnership with the AFL to showcase the league on more than 10,000 screens 365 days of the year.

Nightlife has secured the deal just weeks out from the finals and will amplify AFL’s reach across all Australian states, regional markets and extend its on-screen presence to the off-season, via Nightlife’s 4500-strong client base across pubs, clubs, fitness and amusement centres, retail outlets, restaurants and cafes.

The new deal, which also includes New Zealand, will see the ‘best-of clips’ beamed to countries including Thailand, the Philippines and the UK.

Nightlife’s Director of Licensing and Business Affairs, Stuart Watters, said: “This is hands down one of the best libraries of sporting content Nightlife has licensed, with the AFL capturing its unique content from its very beginning, as far back as the early 1900s.”

“We will be pushing weekly highlights packages to selected venues in AFL heartlands as well as states, towns and territories where the sport doesn’t have a stranglehold,” he said.

“And as a first, we’re excited to be curating an AFLW-only magic moments list.

“It means the code will reach audiences in an out-of-home context it hasn’t traditionally been able to tap into.”

Mr Watters said the football highlights will be added to Nightlife’s pre-existing, curated content pool which includes lifestyle, extreme action, youth TV and other eye-catching visual programming.

“Many of our Nightlife clients have access to free to air or subscription sports programming allowing the games to be viewed live and in full, so for fans this will complement rather than compete with that.

“For those businesses that don’t screen extended sports coverage but value highly engaging visuals, the best-of clips will boost in-venue ambience and enjoyment.”

Mr Watters said for the AFL it will ensure the sport is constantly present in-between rounds and in the pre and off-seasons.

“Effectively AFL will be always on, spotlighted as a premium sport playing in thousands of venues to millions of people every week all year round.

“This content deal will be of enormous interest to our clients, AFL diehards as well as anyone who appreciates athleticism or enjoys nostalgia.”

Shaun Carney

Shaun Carney